They are not ALWAYS there. I have been to sema several times and I know there was one time they were not present. So really it means nothing.
I also have a friend that is in the wheel industry and he doesn't have a booth there this year at SEMA. Why would he not be there this year but was there last year? Simple, they didn't want to be setup at SEMA this year as it costs ALOT of money to do so even for a little 10x20 booth. He is still there meeting with customers just with a lot less money going out.
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