Muscle Pharm Corporation (MSLPQ)

[bellator_exec]

I'm happy you're impressed bb33,

Before the Combat Crunch Bar launch, Combat Protein Powder was consistently between #6 and #8 on the best selling list.

Since the release of Combat Crunch Bars, Combat Protein Powder has fallen consistently out of the top 10 and now resides at #12 providing anecdotal evidence that loyal MSLP buyers of the new Bars are buying less Powder to replace their static protein desires. They call this the likely cannibalization of ones own product.

Curiously, Quest Nutrition Bars have gone from residing in the mid #20s on the list to now #11 for the entire month of October (overtaking Combat Powder in the process) since the launch of MSLP Combat Bars.

I agree with you regarding the total % of sales decrease on the bb.com platform but if you feel GNC, Vitaminshoppe, etc. sales are trending differently then bb.com considering MSLP its paying $115,000 a month to Ryan DeLuca for placement services it strikes me more as hope than evidence.

That $115K comes right off the bottom line as well. Now if CEO Brad is actually back door paying the fine for Ryan due to some secret agreement between he and the DeLuca bros then I can adjust my projections.

Now who's ready for a brand new Yugo color?