Payment Data Systems Inc (PYDS)

[Awesome A]

I want to clarify my previous post:

I believe that Mermelstein is correct that the selling by Hoch (one of the key insiders of the company) "should not" impact the stock price negatively. When an insider has a 10(b)5-1 trading plan as part of his "package", it is not necessarily a bad thing - nor is it a sign of a lack of faith in the company as the sales must be made in compliance with the plan.

WITH THAT SAID, JaneyH and numerous others are correct that the mere existence of the plan and the fact that each and every sale is announced to the Public (as required by law) drives away potential investors (individuals as well as institutional) because any sale of stock by an insider will be viewed as negative.

The company should address this issue head on. It is clearly having an effect on the stock price. A full disclosure of all the particulars of the plan is not necessary - however, perhaps discussing why the plan was established for Mr. Hoch and identifying the annual number of shares to be sold pursuant to the plan will calm some concerns by potential investors.

FYI - I am also long with a substantial position and am not looking to sell anytime soon.