Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Asus, a minor but important connection. You say:

The stock could soar merely because there will be more buyers of it. More stock sales, means more disposable income for the company.

But: the company receives no money from stock traded on the market. The only time it receives cash is when shares are sold directly to a private person/organization, or have a 'secondary' offering where they offer it in general.

The last stock issued for cash was in Q2 2013, 4.5M shares at .01/share (for reference, during that quarter stock was selling on the market between .04 and .08/share; this sale was the last stock transaction of the quarter, when the stock was at the lower end of the range). As I remarked a year ago, those very interested in investing for the long term should contact Mr. Henthorn directly, as he would likely give a nice discount to market for some cash, although there might be restrictions on how long it would have to be held.

I will agree with you and rkpat that the show may well generate favorable trading in the stock -- regardless of actual financial benefit. The history of this stock shows that there are trades on hype -- witness the big jump when the Oct 11 premiere was announced. The stock is now below where it was before the announcement; if the company is able to 'clear the decks' (financials published, SW FL open, Knoxville sports bar open) and the reality show is well received, pps could well receive a good bump -- although clearing the decks might also result in a bump, particularly if financials reverse the kiosk revenue decline and show the kiosks can achieve profitability.