Talking off hack journalists. I see one on the NY Times has just been caught attempting to extort $200K from someone in order not to print about him and ruin his life !
But your right, explaining the unique tech would help some and spin of reviews/articles in the glossy's.
But IMO if the Institutions are selling (or not buying more)now its mainly with the loss of cred. caused by announcments of events which then do not transpire.
They owe some duty of care and you can only cry Wolf a few times.
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