I’m sure at this point, you’re aware of the issues regarding the NWBO/Dr. Buzdar/MD Anderson matter. I’m genuinely baffled as to how this interview was actually orchestrated and given to the intrepid bio-tech journalist(!) Adam Feuerstein. Was Dr. Buzdar initially contacted by Adam Feuerstein after having been given his name by one of the Big Pharma groups he (Feuerstein) so often promotes; or, did Adam really just contact the PR department of MD Anderson to inquire as to the center’s policy with regards to disseminating news about a phase I trial in progress as he claimed in his piece last Friday, “I wanted to know if MD Anderson, as the lead hospital conducting this study, was comfortable with the way Northwest Bio was characterizing preliminary, individual patient case reports in public statements. Is this appropriate? Does MD Anderson condone Northwest Bio's actions? Is the information being disseminated by Northwest Bio about the supposed response to DCVax-Direct accurate?” If the second scenario is more in keeping with what really actually occurred (modestly presented by our blushing reporter Adam), then may I suggest that next time a reporter calls and wants to get an official line on specific MD Anderson policy, you do something like this: First, use google. Next, in the google search bar, type in: reporter name, company he/she is asking about - and change the menu bar from “web” to “news”. If you had typed “adam feuerstein northwest biotherapeutics” before you encouraged Adam to speak with Dr. Buzdar, you would have seen something like the myriad of examples of Adam Feuerstein’s highly partisan, non-objective invective against NWBO listed below on the first page of your search. Northwest vs Feuerstein rhubarb round 4 (NWBO) Seeking Alpha-May 29, 2014 Northwest Biotherapeutics (NWBO -0.2%) takes umbrage with TheStreet's Adam Feuerstein in response to his May 27 article asserting that the ... Northwest Bio begins German vax trial as glioblastoma market ... FierceVaccines-Jun 12, 2014 Northwest Biotherapeutics ($NWBO) has begun enrolling patients in a ... And TheStreet's Adam Feuerstein has railed against the company, ... Investor's Alert- UDR, (NYSE:UDR), Northwest Biotherapeutics, Inc ... Techsonian (press release)-Jun 3, 2014 Northwest Biotherapeutics, Inc (NASDAQ:NWBO), a biotechnology ... and misleading statements made by Adam Feuerstein, in an article on ... Biotech Gainers: Inovio Pharmaceuticals Inc (NYSEMKT:INO ... eFinance Hub-Jun 4, 2014 On May 29, Northwest Biotherapeutics, Inc (NASDAQ:NWBO) refuted the statements made by Adam Feuerstein in an article on Tuesday, May ... Biotech Stock Hate Mailbag: The Hostile React-o-Meter Meltdown ... TheStreet.com-by Adam Feuerstein-Jun 6, 2014 BY Adam Feuerstein | 06/06/14 - 10:32 AM EDT ... your comments on the various press releases of the company Northwest Biotherapeutics for quite some time. Celldex: The Race Leader In Glioblastoma Multiforme Seeking Alpha-May 29, 2014 While Celldex and Northwest Biotherapeutics would appear to have the ..... Linda Powers continues her brouhaha with Adam Feuerstein of The ... The Seven Deadly Sins of Biotech Investing TheStreet.com-by Adam Feuerstein-May 29, 2014 BY Adam Feuerstein | 05/29/14 - 07:00 AM EDT ... if you recognize yourself below or otherwise own Northwest Biotherapeutics (NWBO), Arena Pharmaceuticals ... At this point, an alert PR person would have known right then and there that this journalist might have an unsavory agenda at play, and maybe, just maybe, matching up one of your perhaps not so PR-savvy physicians against this very slippery investment propagandist with an obvious agenda against Northwest Bio was not a good idea. If Dr. Buzdar did not previously know the power his words might have, he certainly knows now. He, along with the aid of Adam Feuerstein, managed to bring NWBO’s market cap down by 100 million dollars in a single day! Now that would hurt - a 100 million loss in one day for a company fighting cancer because they had the temerity to publish actual open label trial results conducted at your center and given to them by your center? You might find it surprising but Adam even tweeted about his interview with Dr. Buzdar the night before he published his piece featuring Dr. Buzdar. He gloated in his tweet with that professional flair he’s so known for, “It was a very good work day (you'll learn why tomorrow.) And now, a very good beer evening.” He’s also looking forward to this Monday as well. On Saturday, in another immodest tweet, he stated, "I cannot wait for Monday, when Linda Powers issues another PR refuting MD Anderson’s statement. $NWBO Fail" The Direct trial is an MD Anderson trial. Dr. Subbiah was impressed enough with the results to submit and present the trial at ASCO. Why on earth would you sanction and actually let Adam anywhere near Dr. Buzdar? It couldn’t have been your center’s intention to seriously taint what appears to be tremendous progress that has been made thus far with this trial. Unfortunately, that “taint” is the end result. And the tragedy is, one can’t unring that bell. Dr. Buzdar well knows the power of the media now. Through that one twist of fate, the hapless Dr. Buzdar, who could have been helped by a more dialed-in PR department, suffered a bit of a blow to his name. Of course, these following quotes of his didn’t help: "I have read the information that the company has put in the public domain. It is extremely unusual and inappropriate," "MD Anderson was not involved in the decision to disclose the study information prior to the completion of the research. Therefore, we felt it was important to state that fact. We also felt it was important to state our belief that releasing incomplete research data is not accepted practice in our field. " "If you flip the coin and the trial results were negative, do you think the company would be disclosing this type of information? No, the company is trying to create tremendous hype about its product, which is very concerning to me as an academic oncologist," said Buzdar. "A patient or an investor may read these press releases and see a rosy picture, which may not be so rosy when the entire dataset is analyzed," he added. (WOW - poor Dr. Subbiah - that one’s not very nice). "The weakness of this approach is that there have been many studies in which tumors are injected locally -- the injections could consist of anything -- and you see tumor regression because of necrosis caused by inflammation," said Buzdar. "But it is a tremendous leap to say that this is a real response, which is why what the company is saying is so inappropriate." (is Dr. Buzdar thinking of starting a clinical trial at MD Anderson where he next injects orange juice into a tumor?) I find it interesting that your communications person did not find it unusual that a reporter wouldn’t have asked about the more positive merits of the trial first. While there are some who might consider NWBO’s early reporting of the trial’s progress to not be typical industry practice, don’t you find it far more suspect that this so-called journalist didn’t instead first inquire about how often MD Anderson has encountered a trial where tumors fully die in late stage cancer patients with inoperable tumors? Didn’t anyone at MD Anderson find it odd that the reporter was instead asking about the far less interesting angle regarding how NWBO releases the study information? If Adam did inquire about the more noteworthy aspects of the trial, Dr. Buzdar’s responses to that line of inquiry are noticeably absent from the article. However, knowing that Adam tends to “twist the truth”, as much as possible, it could be that Dr. B’s direct quotes were not as dismissive, offensive, and misleading as Adam made them out to be. Whatever the case might be: 1. MD Anderson set up the actual interview (or not), or, 2. Adam exaggerated Dr. Buzdar’s answers (or not), I suggest that MD Anderson take positive steps to do the right thing. Tell the truth - that’s just PR 101. Admit your error. And if Dr. Buzdar’s answers were greatly exaggerated by every Big Pharma’s favorite bloggist, Adam Feuerstein, state that. And then you gotta take the hit and apologize. It always turns out better that way. Because the problem doesn’t just go away when you decide to do the wrong thing. A word of advice though, be prepared for Adam to come out swinging if you do the right thing. He does that to NWBO all the time. Welcome to NWBO’s world.