Jamba Juice (SVI)

[madtony]

SunOpta Extends Relationship with Jamba Juice
Wednesday April 5, 4:30 pm ET

TORONTO--(BUSINESS WIRE)--April 5, 2006--SunOpta Inc. (NASDAQ:STKL - News; TSX:SOY - News) announced today that the SunOpta Fruit Group has continued their business relationship to supply Jamba Juice Company with key processed fruit products supporting Jamba's continued growth. This contract represents a 20% increase over the prior crop year and is in line with the growth Jamba Juice has experienced in recent years. Jamba Juice is the category-defining leader in healthy blended beverages, juices and good for you snacks. Operating more than 500 stores in the United States, Jamba Juice's mission is to deliver nourishing quality fruits and vegetables, blended into delicious smoothies or juices, and to provide customers with healthy, nutritious, convenient and affordable meals or snacks.

Sergio Varela, President of the SunOpta Fruit Group commented that he is "delighted to extend the strong relationship that exists between the two companies. It is a pleasure to work with a company that shares our values and has the passion for delivering quality, great tasting healthy choices to its customers. We look forward to leveraging our worldwide sourcing capabilities to create opportunities to expand our product mix with Jamba Juice, and to help them face the challenges of rapidly growing their business."

About SunOpta Inc.

SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food markets. For the last seven consecutive years, SunOpta was included in Profit magazine's 'Profit 100' list of the 100 fastest growing companies in Canada. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; the Opta Minerals Group, a producer, distributor, and recycler of environmentally friendly industrial materials; and the SunOpta BioProcess Group which engineers and markets proprietary steam explosion technology systems for the pulp, bio-fuel and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.
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