R & D can live with PR
There is no doubt that NDA's have to be respected and that only orders for AOT are single-handedly most likely to raise the s.p
But the commercial world is where we are and the commercialisation of AOT is what is being sought.
The commercial world turns on success and in that success there is generally a role for PR/spin/ call it what you will - and, obviously, if the spin is not based on substance, then that will prove a danger in itself.
We have no fear of such a danger. The many years of R & D have ensured that : from Rand to Temple to Wyoming/PRCI and all the rest, we have achieved serious status within TC and KM and others ONLY because of our dedication to R & D.
We have it all . We should enjoy our PR. It should be in language that is simple, clear and loud. We had great news from TC, we had PEG and then a contract with KM who invited us to PEG. Think of all the facts about AOT in situ and of all the ways all of this (and 5 other NDA's) could have been expressed in OUR narrative and with no offence to any NDA.
It has been the opposite.
As if TC had said,'you can have a party..but just make sure it is a bad one'. Did they say that ?
Any negativity within the NDA, or the potential for it,has been compounded by the language used at all stages.
It is nothing short of absurd that our greatest or most commercial triumph to date, T.C's change of terms,has been the cause of only confusion and fodder for the bashers. With the word 'ternination' playing a starring role.
We have had posters behaving like scholars; going back to original medieval documents to prove why there should have been no such confusion. Awful.
When the chance came to clarify/reverse thrust etc on August 11, the medievalism got worse via a new employee at STWA who turned that greatest moment to rubbish ('before terms' instead of 'the full term'etc)
The PR which accompanied the crackly CC was dismal and I will not repeat my reasons. But it is mirrored by the fact that STWA has never published the PR company's name accurately.
To be fickle, all we know is that she drinks Guinness. And writes a good blurb about herself.
Most potential investors will not know STWA as we do. Most will need signs of good order and credibility. None or not many of them will be prepared to overlook signs of the opposite - nor will they attribute these failings to a glorious over-abundance of substance based on R & D.
