I would define a flawless execution as getting all ad spaces filled at the maximum CPM (that REDG is asking) for enough months to reach a full quarterly report, if not a whole year. This would not depend on Benny pre-announcing anything. We can see the revenue, gross profit, and net profit, allowing people to calculate what the company is worth.
A less flawless execution means any one or more of those are missing, and all bets are off. The company needs to be profitable, it doesn't need to fill all the ad spaces to do that, nor does it need a fully competitive CPM rate. These thing would reduce the profit potential of the company.
I'm guessing some advertisers are signed up for a single month, maybe for more than one book. Some might be signed up for more than one month. I doubt any are signed up for a year. I don't think it would be prudent to sign a long term contract with an essentially new and untried company, especially at competitive CPM rates.
REDG doesn't need to hang on to all the advertisers for a year, they need to continually add advertisers. Studios with new movies coming out, can buy ad spaces for a month before (and maybe after) their movie comes out, not all year. Same thing with networks and new (or continuing ) TV shows. REDG just needs a big pool of advertisers to circulate between as they have need. It's one of the reasons I though they should go with a lower CPM rate, rather than a competitive rate.
AI
