Red Giant Entertainment, Inc. (fka REDG)

[gimmeabrk]

I have been reading the last 20 posts or so-most projections are all over the place but there seems to be a common theme that this can be done to a greater or lesser degree.
There has been talk of a flawless execution and a less than perfect execution of the business plan. What are the points of a flawless execution vs a less than perfect one?
There is a question I have not been able to find an answer to. When advertisers pay a rate to REDG is it for a year? 3 months? 6 months?

Advertising during the holiday shopping season is a no brainer-how do you hang onto these same advertisers for a years time?