CREDIT SUISSE GLOBAL INVESTMENT RETURNS YEARBOOK 2013
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To exploit stock market predictability, investors should take advantage of opportunities when returns are expected to be higher, and hence should buy when prices are low relative to funda- mentals. In historical terms, that means buying enthusiastically during the October 1987 crash, during the Lehman crisis, and during other major setbacks; and selling outperforming assets during the 1990s bull market. Following a contra-cyclical investment strategy, at the very time that investors are behaving pro-cyclically, is uncomfortable. It is clear that the potential profits from mean reversion are in general modest, and that they demand a disciplined approach to investment strategy.
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