Pet Ecology Brands Inc. (PECD)

[kickask]

nlightn
yes I did take that into consideration. So far, there is no reference point to suggest that rev's will ramp up that quickly. 30M is a huge number, especially based on the fact that reading between the lines of the pr's the 1st qtr rev's will still be negligible. Now if they come out and say they shipped 1M in March then we have something to extrapolate. The other thing I don't have a feel for is what % the distribution channels they are targeting is to the overall market. My gut feel is the big pet retailers + the walmarts/kmarts and large grocery chains account for a significant % of the market. Please don't take this as disagreeing with PECB's strategy, just questioning the ability to attain 30M in '06. I've got a boatload of which the guidance was one factor in accumulating. As a matter of fact I added another 20K Friday. At some point this year we need to start to seeing that we are indeed making inroads with sales and not just talking about distribution. Obviously we need to walk before we can run. At this point we're taking a few steps.

KA