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Sunday, 07/27/2014 11:18:11 AM

Sunday, July 27, 2014 11:18:11 AM

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SWATCH: CEO Nick Hayek takes the fight on against Apple and their planned "iWatch". The Swatch Group itself is entering the booming market of fitness bracelets. "We are in 2015 all fitness functions in a Swatch Touch to integrate", Hayek said in an interview with the "NZZ am Sonntag". Although it remains a clock, but will include all commonly used today fitness functions with which the body is monitored. The Swatch Group can draw on the existing expertise of the subsidiary EM Microelectronic for this step. Experts predict that the market for electronic health bracelets is to reach $ 7 billion by 2018. The report, according to which the Swatch Group and Apple "work together in a number of watches of different brands" are, according to Hayek is "a duck". He denies that there is a collaboration to build a Smart Watch with Apple.

Translated from German to English with support by "babelfish.de"
NZZ am Sonntag = New Zurich Newspaper on Sunday (Suisse)

http://www.nzz.ch/wirtschaft/newsticker/presseschau-vom-wochenende-30-2627-juli-1.18351830
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