A few thoughts about the recent activity..
1) I know it's their job to scream dilution, but on a small retracement with 100K volume? Not likely. Let me know when they dump 2 million then we'll talk dilution.
2) Those saying this will drop/die/never go up/whatever are welcome to say this. Truth: They haven't posted more than the Q1 results yet so we do not have evidence otherwise. Investing/trading is SPECULATIVE. So if they want to short this speculating VAPE will not produce revenues that's their business. Others can speculate they have revenues but the costs will outweigh the benefits. Those long are speculating that based on number of stores selling, new product lines, full quarter timeline, national hype, and publicity through recent expo's that revenues will outweigh costs and meet or exceed expectations.
3) Q2 results aren't due until August 11. Companies should not bend their knee to traders with $500 'invested' in their company by delivering on every demand. This is a penny stock. It moves with great volatility because real numbers are few and hype is king. That being said, expect this kind of fluctuation until numbers are posted.
4) "The drop" from $41-1. VAPE was a hype company after the reverse split and fell with the rest of the index as they still had no product. This quarter is different because it will be the first report with a full 3 months of usable data. This will set the stage for future development. You can't compare a company with product being sold/business as usual to a company in the development phase. VAPE needs to prove itself with the Q2 report and I doubt there will be any fluffy news prior to this.
5) I expect to continue to see low volume. There are T-O-N-S of traders with VAPE on their radars. This will move in an insane way once results post, regardless of them being positive or negative.
Did I sell today before the drop? YES. Based on yesterday's activity I felt this was coming.
Will I buy in again? YES. I don't expect this ticker to go away any time soon.
Everyone saying this will go up is right. Everyone who says this will go down - is also right. It's all about timing, as you've heard hundreds of times before.