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"Facebook Q2 average cost per click up 7% sequentially, Nanigans says
Advertising technology company Nanigans stated earlier today in its "Q2 Global Facebook Advertising Benchmarks" report that the social network's ad prices and performance climbed in the quarter. In Q2, the average cost per click for Facebook desktop and mobile ads rose to 55c, which is 7% greater than that of the previous quarter and 29% higher compared to the same quarter in 2013, the report stated. The average click-through rate for Facebook ads on desktop and mobile channels was up 47% from Q1 and up 146% year-over-year compared to Q2 of last year, the report added"