Wave Systems Corp. (fka WAVXQ)

[mymoneybgone]

Stock I have been expecting this since it first looked like it was going to show up that way

Posted by: mymoneybgone
In reply to: eamonnshute who wrote msg# 71322 Date:2/27/2005 10:00:40 PM
Post #of 114872

Eamon, I look at this as a major positive for Wave. By listing the EMBASSY name I think we are seeing the branding.
Given the discussions that we have had here about one company being perceived as controlling the direction security will take in this space I think it is only logical that they would try and put a branmd name out in the fore instead of a company and a brand. i think we may see HP Embassy, Dell Embassy, IBM embassy. Embassy could be a generic term that people may equate with security in the PC and mobile space Embassy = Security. If it's got Embassy inside it's secure. We know it's Wave but the public could care less. SKS has said the public will want it to be seemless and running in the background. Brandnaming Embassy instead Wave could be the tack we may see being taken. I think this is a beautiful thing. Feel the ubiquity.

Dave