CASH COW

[gobigmo]

ITWJ News


Integrated Software Development Closes Contract with Contact Lens Manufacturer

--------------------------------------------------------------------------------

PrimeZone
12:00 p.m. 03/28/2006


BENEFIT to Manage Marketing and Sales
KIRYAT BIALIK, Israel and LAS VEGAS, Mar 28, 2006 (PRIMEZONE via COMTEX) -- Integrated Software Development Ltd. (ISD) (Pink Sheets:ITWJ), a provider of enterprise software aimed at small- and medium-sized enterprises, today announced that it has signed an agreement with Soflex Ltd.

Soflex develops, manufactures, and markets contact lenses, lens solutions and accessories. The variety of soft lenses includes multifocal, toric, therapeutic, cosmetic, prosthetic, and disposable, in addition to gas permeable lenses. Soflex also manufactures custom-made lenses, using advanced CNC lathes to achieve sophisticated, precision design and to ensure uniform products.

"This is our first sale to the lens manufacturing market," says Moti Maram, CEO of ISD. "Soflex is a great entry-level client for ISD, and we hope to access other players in this huge vertical market. BENEFIT can play a central role in the management of these companies, particularly when they are dealing with such a large customer base."

With such a large product base, Soflex is the primary supplier to the contact lens market in Israel and exports to 25 countries across Europe, South America, and the Middle East. The company also imports and sells quality brands from Europe and the United States, as well as offering private labels.

BENEFIT is an off-the-shelf solution that is geared towards small- to mid-sized customers in service-intensive industries. It offers the power and many of the features found in custom-made CRM and ERP enterprise systems at a fraction of the cost. BENEFIT includes many CRM functions serving the needs of organizations for greater internal efficiency, cost control, and customer service quality.



About ISD

ISD Ltd. is an Israeli software company providing enterprise software that enables small- and medium-sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.

For more information, please contact Jeff Adams at: [e-mail] or visit us on the Web at http://www.isdsoft.com .