I was debating a hire in the corporate world many moons ago. A candidate with spectacular credentials but questionable ethics was brought up. When you deal with someone unethical in any relationship, every other positive quality is trumped by the lack of ethics. Without trust, there is no chance for a good relationship; professional or personal.
This is a lesson that should be deeply imbedded in any Wave investor. Wave selling trust was a bit of an oxymoron. I believe that not to be the case anymore.
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