Thursday, March 23, 2006 2:40:42 PM
Our Digital Advertising Platforms:
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Provide unique digital merchandising solutions that deliver compelling value proposition to advertisers.
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Are poised to capture a significant share of massive point-of–purchase (POP) advertising markets converting to digital technology at leisure destinations.
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Are developing unique "advertainment" platforms that leverage major entertainment assets and combines them with digital advertisements to create a captivating brand of content for viewers who are watching television out-of-home.
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The frequency and rotation of Destination Television's networks dwarf traditional television platforms for a fraction of the cost of traditional media.
Magic Media Networks, Inc. wholly owned subsidiary Destination Television, Inc. core business is the implementation of private television networks and digital signage in high traffic leisure destinations. Destination Television looks to provide additional revenue streams for the Company as Out of Home (OOH) Television Syndicators by providing national advertising on third party OOH Networks.
At the core of the Company’s digital advertising technology is the "Forward Storage Media Player" . This technology utilizes a computer hard drive driven "pull" technology. This hardware component of our network is physically placed at the destination or location and connects to our main server via the internet, Destination Television network's content is then pulled to the location and recorded on the hard drive for playback during the destination or location's operating hours. This technology allows for time code tracking of how many times the content was played and at what times, as well as the ability to update the content remotely and "forward store" the newly updated content for rapid playback. Both the product and the technology were developed to update advertiser content electronically and address the increasing requirement for advertisers to effectively measure the platform and capture the interest of consumers in light of fierce competition for advertising mindshare.
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