The Aristocrat Group Corp (ASCC)

[NRS]

You have a good point. But simply because this guy's already done a lot of preliminary stuff, like create a name, design the label (which by the way I think rocks), create an award history as well as already having a test market.
All one would have to consider is the expense to create a new brand and all that goes along with that, plus the risk of not actually creating a winner, and weigh that against how much more the company would make if their new creation is a winner, against how much they'd make using another company's. I don't have the time to try to work all that out, but I'm sure there are at least one of two folks around here with that savvy who don't have much else to do. I also think if the numbers worked out, and someone had the initiative to make an introduction between the two companies and become a mediator, than that person could probably make about 5% on the deal. That might be worth thinking about to someone.