SKS preferred deals where the fundamental benefit was to Wave and the partner got a finders fee. The parter was not gaining fundamental benefit, the sort of thing that grows and enhances their business. Solms stated specifically he threw the old deal effort out and crafted a solution where BOTH partners benefit. I imagine SKS viewed his partnership with partner companies similarly to how he viewed his partnership with shareholders.
I wouldn't cut a deal with him either.
They did have a few direct deals with GM and so on, Deals where no other partner maintained an ongoing interest, where the relationship was one between Wave and the customer. Wave likely sought such an arrangement with WYY, and they sensibly said pizz off.
Wave bragged endlessly about a huge pie and took a permanent all-or-nothing strategy. (nothing being the result).
Perhaps a significant impediment to TC adoption was not MSFT or INTC or SYMC or GOV or any of these villains, perhaps it was a company held by a family with a loyal cult of followers who refused to do business.
The above content is my opinion.