bussiness concept~plan of action~exacution of bussiness plan. Aside from just the basic plan of ops, it makes a company be either just in bussiness or great in bussiness when in their planning of bussiness concept that they will certify going first class, as you said CVS, Starbucks, Chipolte, Buffalo Wings. Build positve brand recognition, one that speaks of high quality and the best of service. Sol and steady RC&III. Notice where III could be the point on selling the Branding quality aspects here.
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