opt-in bundle
it seems with some continued reading that the Sandisk "bundle" is a coupon code for a download. it is easy to imagine that the royalty may well be coupled to use of the coupon. in that case the royalty may be higher than pennies (e.g. nickles instead, or even dimes) but no payment on those units where the user does not exercise the download. It seems some of the issue with Dell and the royalty re-work was that dell was paying for a whole bunch of bundling that was never used and that nobody cared about. coupon bundling may get around that. they can offer the value bundled to all, but only pay for it for those who give a hoot and use it (as measured by using the download coupon. higher royalty per event, fewer events.
The above content is my opinion.