DNA Brands Inc (DNAX)

[boca_bobby]

We talked about many things back in the day. Darren had a habit of holding onto news and info that was (in my opinion) pertinent to the companies day to day operations. He would then finally agree to release this info when the news was months to years old. He would then say to us, "see that PR didn't help."

But with that said, I personally feel where they went wrong was trying to get too big too fast. So much money was spent on these athletes in sponsorship deals. They never even locked up Florida before they started to expand in markets elsewhere.

That money would have been so much more effective in a cable advertising campaign in targeted markets in their home state of Florida. Hell, they never even hit South Florida like they should have, imo.

But they do have a great product. It just remains to be seen if that alone can propel this company forward. They are not dead yet, but they are on life support.....