The company had $20 mm in revenue, that is a tiny cost center in a big company. It is not as complex as you make it. The number one concern of Bill and company is to keep it a going concern. Certainly these are conversations that occurred on day one of the job or during the interview process. The current CFO would have asked questions related to the balance sheet prior to being hired.
You can view one K or Q and have a good understanding of what is necessary. You are over complicating things. They didn't move shares because they are either foolish or they truly did not need to move them.
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