The drum always beats quietly when it is in the distance. Folks this is where Wave is today. Not as quiet as a few years before and not as loud as the next few will find it. There comes a time when an industry reaches a crossroads. At that crossroads these companies who have arrived have decisions, paths they must choose. Some forge on unimpeeded. Others pause to survey what lies ahead on the untravelled.
This is where the computer industry is today. The great weight that is security, or the lack thereof in the computing world, has set in motion many changes that we see happening before our eyes. What we are seeing today is the rise of TPM as standard in this industry. You want clarifacation? Gateway publicly fired the first shot, and Dell followed it up today across the pond. Some will say it was Dell last year, or Intel prior. I'll stand by my Gateway/Dell scenario because this was the first time in my eyes this was presented to the consumer as a solution that is already installed and ready to go/bundled baby.
Yet on the verge, agony and despair abound. Where is the revenues, what are the numbers etc. etc. etc....
Look, common sense told anyone who wanted to see that the revs. were not going to be flowing in. If they had been, why have another pipe? As far as the numbers go, yes they are important, but the PC push in earnest has yet to begin. These guys are trying to find what the market will be just as much as Wave is trying to find the market. Add to that they are getting pulled in every direction imaginable by any vendor hawking a secure solution touting the advantage of using their product, and then we throw the voice of the "information must be free" sect with the Big Brother tact and that's one hell of a lot of voices being raised. Above all that it seems Wave's is being heard.
TPM's and trusted computing are just catching fire. This alone shows me I have placed my bets in the right sector, we just need to see if we are on the right side of the table. Dell, Gateway, AMD, Intel, Seagate are just to name a few who have aligned themselves with Wave. This is pretty good company anyway you slice it. The public at large is still pretty ignorant as far as security goes in the PC and on-line arenas. They could have put the squeeze on Norton and Macafee and just muddled along. Once they realized all that a TPM and trust suite could provide, the robust solution they could deploy, a substandard solution was no longer an option. I can not believe these giants of industry would even consider Wave an option if they had any belief that they would not be an ongoing concern at this critical juncture here at what is the dawn of the trusted computing era. I just can't see that happening.
Dave
