Sunday, April 20, 2014 9:38:09 PM
It's so easy to get carried away because of the groupie thing and the fact that we're on the cusp of decriminalizing weed But we've got to constantly question what we're finding so exciting. And separate that from what is meaningful from an investment point of view.
Those shirts are a novelty at best. Others will come along, made in China for sure. And they will be cheaper than free, if necessary, to more readily identify the sponsoring company. This is business.
Then there's the cost of the shirts themselves. And the merchandising---manning the phones and website to accept and direct orders. There are bookkeepers to journal sales, accountants to offset costs, people to package sold goods, etc.
Suddenly, $10,000 in sales means nothing at all. And when a company has serious debt on the books dating back for years, it is common for management to reimburse itself in kind and often generously.
I don't believe ERBB will be profitable as a seller of campy T-shirts---not after a ten year history of getting nowhere.
But that's just my opinion and as a fellow share holder, I sure hope my analytics are wrong.
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