it's going to put a scar on Robert Coleridge Like it did for this guy: On November 25, 2012, the Company appointed Allen Rosenthal as the CEO of the Company. ALLEN ROSENTHAL, AGED 52 Since 1995, Mr. Rosenthal has been the principal partner at Competitive Edge Consultants of Cherry Hill, New Jersey, a business services consulting firm, which provides services to emerging growth businesses such as business plan writing and execution, and capital raises through a proprietary group of asset based Lenders and Equity based Investors.