Penton Custom Media (f/k/a PTON)

[Golden Cross]

Vertical Search Engine for CFOs Launched by Penton Media
Wednesday February 1, 8:00 am ET


NORWALK, Conn.--(BUSINESS WIRE)--Feb. 1, 2006--SearchFinance.com, a vertical search engine and directory serving CFOs and the corporate finance market, was launched today by Penton Media (OTCBB: PTON - News). Indexing the top government, commercial, trade association and publisher web sites, SearchFinance.com allows users to conduct focused searches on topics related to corporate finance.
ADVERTISEMENT


"SearchFinance.com was developed to satisfy a very distinct need in the marketplace among business executives to find relevant and reliable resources online in subject areas related to their business needs," said Ken Downie, editor-in-chief of SearchFinance.com. "The all-inclusive primary search engines are undeniably powerful research tools, but CFOs and senior business and finance executives have very specific information needs. It's not easy to find business information online - regulatory guidelines, benchmark data, advisory white papers, for example - unless you know exactly where you want to go, or have a good deal of time to spend searching. SearchFinance.com was designed to help these busy decision-makers find what they need."

Using a customized search algorithm, SearchFinance.com limits its searches to web sites that have been pre-selected based on their depth of content and relevance to business and finance executives at mid-tier and larger organizations (greater than $100 million in annual revenue). SearchFinance.com's editorial team has hand-selected the most relevant web sites and organized them by business topic (e.g., internal audit, pensions, etc.) and by source (regulatory bodies, agencies, academic resources, etc.). Searches can be conducted by keyword or via pre-defined index pages organized by category.

"The site will help busy executives search and find timely, comprehensive, and useful information resources on the range of issues - from compliance to tax to business insurance - that they're responsible for," Downie said. "Also, as the web is a constantly evolving medium, we will add new resources to SearchFinance.com as they become available."

SearchFinance.com accepts keyword-based advertising as well as run-of-site opportunities. For more information on advertising, please visit http://www.searchfinance.com/advertise.html.

About Penton