Liquidmetal Technologies Inc (LQMT)

[joshuaeyu]

Take a lesson from Innovator's Dilemma by Clayton Richardson

Disruptive innovation is not about the technology

Disruptive innovation is not about creating the best products and protecting profits; disruptive innovation comes at you.

Example: Consumer electronics companies in the 70s invested $3b (in today’s money) in improving vacuum tubes for the transistor radio, to make it the best transistor radio possible. Meanwhile, Sony went to market with an average product, the pocket radio, affordable, accessible to a new audience (teens who could now listen to music without their parents listening in). Sony sucked the consumers out of the mainstream of transistor radios and built customers, not the best technology. The technology was good enough for the customer; it didn't have to be the best.

Customers in a disruptive innovation model are enticed into a new system, not vice versa.

In this example: Sony purchased licensing right from AT&T (who invented transistor) for just transistor radio. Pocket Radio made transistor a "brand name".

Did AT&T make much money "directly" from Sony as they could have?.... Perhaps not.
However, it allowed transistor to become one of the modern day technology wonder.

In this case, I do see Apple's non destructive iDevices being the Sony's pocket radio. It will bring LiquidMetal the "brand name" it desperately needs.

Can Tesla and other feed off the technology and make "fuel cell battery" one of the future modern day technology wonder?

See below patent that discussed Liquid Metal and Fuel Cell

http://www.patentlyapple.com/patently-apple/2013/04/a-fascinating-liquidmetal-patent-from-apple-surfaces-in-europe.html