iEntertainment Network (IENT)

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The mobile apps that IENT is developing for fall release should be real revenue producers.

Mobile games market to double in size until 2016 and reach $23.9BN



Together with mobile games marketing platform AppLift, we have developed an extensive infographic featuring key global and regional mobile games metrics. This new joint market investigates the appeal of different regions for mobile game publishers and sheds light onto growth opportunities, monetization potential and user acquisition costs.

The full infographic can be found here.
The press release is here.

Kaya Taner, CEO and Co-Founder of AppLift, comments: “The mobile games market has been growing extremely fast and is rapidly changing across different regions. Data is key to understand these market developments. Newzoo’s market stats combined with the mobile games marketing insights AppLift gained from working with over 100 partners enable game publishers to make more informed decisions.”

The major findings of the analysis are summarized in the “The Global Mobile Games Landscape”, an infographic which provides insights on global and regional mobile gaming data across 6 continental regions. Both macro and individual player level data is included, as well as a concluding regional appeal score for mobile game publishers.

Peter Warman, CEO at Newzoo adds: “In order to benefit the most from the mobile games opportunity, publishers not only require insights on a global scale, but also need to understand the full consumer journey, ultimately leading to revenue growth. This is where our market data on players, share of paying players and average spent complements the game marketing metrics known to mobile games marketing specialist AppLift.”

The below image is a small part of the full infographic to be found here (as image and high resolution PDF).



The key takeaways of the analysis are:

The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
The tablet games market will show 400% growth until 2016, to reach $10 billion.
Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.

Read more at http://www.gamesindustry.com/mobile-games-market-double-size-2016-reach-23-9bn/#rDh2KIkCh8d8XLYC.99