To all longs,

I been an owner of a position in LYJN like most of you - some shares for over a year with others bought at various times in the last year. Being in the same position as many of you, it would be impossible not to be frustrated, pissed off and skeptical. We all bought in because we loved the original concept and the way it was promoted. I read the boards periodically, primarily to look for any tidbits or info not released in PRs. I have chosen to rarely post due to time constraints. The activity over the last couple of days and months have led me to share my opinion. I address this to longs because some of what I say will not apply to those who have bought at below 3 cents.

1) RECENT VOLUME AND DECLINE - while we don't know if big owners are dumping or not or more shares are being issued, I suspect that same of the sales are longs who have been selling for a tax loss before the loss changes to long term. If you look back at the historical charts, LYJN's biggest volume months were Dec-Apr of 2006-2007. I am one of those folks that as my LYJN holdings reach just under a year, have sold to take the short term loss. I then wait and make an determination on a case by case basis if it makes sense to buy back in after the 30 day wash sale rule expires. I suspect that there are some others doing the same thing. If you still believe in the concept and think this has a chance, this is an interesting way to look at things. You could pick up twice the shares at 2-10 times less your orginal cost and then just set it aside and wait.

2) PAID BASHERS - As suspicious as we are about the company, we longs have a right to be even more suspicious about the motives of those who come here day after day - some for months and some for years - to bash the stock, the management and tell us what fools we are. Do not assume for a minute that they have altruistic motives. Who would waste the considerable time that they have just to prevent us poor suckers from losing money. That is not the way the market works and that is not the way paid bashers work. They are here to make a buck - being paid by those that want the price driven down or driving attempting to drive it down to buy it cheaper. While they can be eloquent and act like they have your best interest at heart, give me a break - take what they say with a grain of salt.

3) MANAGEMENT - As an owner and successful seller of multiple businesses over the years, I agree with several who have pointed out the management here has been poor. They have made several promises and failed to execute. LYJN's best chance of success is to bring in someone who has experience in turning around companies. A piece of that starts with legitimate shareholder communications and disclosure. I think that Hanna's concepts are brilliant, she has good connections, and that she is a good PR person - but running a business - I doubt it. I do think that we should be impressed with the connections that she has made with the music industry for the lyric connections, the entertainment industry (Freemantle) and with a couple of large retailers. My guess is that the operational side is a mess and their most of their lack of success has been in their inability to execute. My experience also suggests a lack of focus that is often found in creative types. (See Good to Great by Jim Collins). As for the bashers claims of a complete scam - I doubt that they could sign the Freemantle deal, or supply Macys or Hard Rock if that were true. However, I do suspect mismanagement.

4) The Bottom Line for Longs
We have gotten our collective butts kicked and as is true with many pink sheet investments, could lose it all. However, why would you let the bashers talk you into selling now, other than for rotating postions to keep the short term loss from becoming a short term loss. You are still here because you believe in the concept. Will it make that much difference if you lose the rest of what has already been whittled away to a small percentage of your original investment? How would you feel if things do turn around and you sold at a penny? If you sold for the tax loss and put back even a small percentage after the 30 days, you could end up owning many more shares at a fraction of the original investment while getting the full benefit of the loss for your orginal mistake. I am sure the bashers will tell you that would be just throwing good money after bad - they may be right. But what if they are not. What if the longs quit selling - unless there are massive amounts of shares being issued, the price would be forced up if noone is selling.

There are just some thoughts. Best of luck to each of you as you review your own personal situation and make your own decisions.

Thanks for reading.

Why the big drop today?

That's because the last two trades you show were executed after hours. Official close is 4:00 EST.

What the heck is going on? I have been out all morning and just logged in to see the price cut in half - two buys of 10,000 shares each at $.13. Then a small buy of 490 shares at $.265.

I am frustrated by their lack of public information, but they also have to be careful. Their work this month at the trade shows is about establishing legitimacy for product and the Lyric Brand. That is more important than PRs which primarily try to keep the investors pumped up. This is highly speculative since we have seen very little that is tangible. We don't even know the float and have no idea how much money they are spending to launch. However, without acceptance at these high end retail trade shows, there will be no successful launch. The success of this company will be very highly dependent on this acceptance by the retailers and the wholesalers. In my marketing experience, to command a premium price and develop a high end image may require a certain amount of exclusivity or limited distribution arrangements. For now, we have no choice but to trust that Hannah and her team understand the way the game is played and be patient for an announcement of substance.

In the time being, we should be cautious about any board reports of inside information. In my experience on these boards, especially with the pinks and small thinly traded stocks, the BS can get out of control. Personally - I think Lyric Culture is a great concept - now they just have to deliver.