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From San Diego Business Journal
By NED RANDOLPH
Can’t decide what color shoes to buy your teenage daughter — why not add cash value to her Nordstrom gift card on Facebook?
Starting Nov. 10, Facebook users can add value to virtual gift cards on their profile pages from retailers such as Nordstrom, Starbucks Coffee and Gap through IdeaEdge, which is based in San Diego.
“You can set up a gift card on your site, and a friend can come in and add money to it,” said CEO Jim Collas.
Americans spent $100 billion on gift cards last year, according to industry researcher TowerGroup.
Putting gift cards onto social networking platforms will allow customers to purchase them effortlessly, Collas said.
And it will allow site visitors to make very small transactions that eventually add up.
“The reason we focused on group gifting is that it breaks down the contributions to smaller amounts,” Collas said. “An average Facebook and MySpace user has 100 friends.”
IdeaEdge is also partnering with third-party developers to build applications to stretch across multiple social networking sites, including LinkedIn and Friendster.
IdeaEdge will split commissions from retailers, usually 6 percent to 12 percent, said Collas.
So far, the startup has partnered with 20 retailers such as the Gap, Amazon.com, Hard Rock Café, Banana Republic, Cabela’s and MasterCard.
Bringing Commerce
“It’s bringing e-commerce into social networks,” says Collas, a former Gateway executive, who launched the business in November 2007 with Chris Nicolaidis.
RockYou will be the first developer to use the service with its e-birthday card application, which gets about 3.3 million users a month on MySpace, Bebo, hi5 and Friendster. A friend sending out a RockYou e-card can add a gift card to it.
IdeaEdge representatives say the concept will catch fire in the viral nature of social networking platforms.
One challenge for social network developers is making money from the 100 million U.S. social network users.
Users of Facebook spent $48 million in 2007 buying “virtual” gifts such as a picture of a cup of coffee, so imagine what they would do with actual presents, Collas said.
The company is also rolling out BillMyParents, which allows parents to monitor and track purchases made by their kids. When teenagers order gifts, it e-mails invoices to parents, who can approve purchases, says Collas.
Visa and MasterCard offered a product for parents to reward kids that added value to a card whenever they took out the garbage or received good grades, said Brian Riley, research director for TowerGroup. The concept failed to catch on.
“This is really reversing the model,” he said. “Where a parent would push a child into their network — take out the trash and I reward you, the pull is where you might be requesting money … Here’s the textbook bill that I need you to cover in my Student Affairs Office.”
Collas envisions adding a BillMyParents button to any kind of e-commerce site, even Amazon.com.
Name Is Borrowed
The founders borrowed the IdeaEdge name from a business Collas started in 2000, a venture capital incubator that failed in the dot-com collapse. (IdeaEdge is changing its name to SocialWise.)
Up until January, Collas and Nicolaidis focused on creating an “American Idol” branded gift card.
They financed the company’s launch with a $3 million investment to complete a reverse merger into a public shell company.
Earlier this year, they dropped the “American Idol” concept to focus on group gifting with multiple retailers. They raised $1.2 million in a second round of capital in June.
The company has four partners plus two part-time employees, and contracts out to five development design teams.
The company envisions itself as a major player in the social networking game, but doesn’t know where the third-party developers will take it.
“We’re giving them the tools to take off, and just let people do their own thing,” Collas said. “We’re not trying to figure out what will be successful.”
thats not as disturbing as his economics adviser recommending goverment taking over ALL 401k and other retirement plans. the reason? people are not smart enough to do it on their own. they want to retro act it to august so people will sign on. 3% in government bonds. gov gets more money to spend so wisely as they do, and americans lives are controlled by it.
name one "good company" that you like on the otcbb? you cant? thought so. you call every company bad, it serves your purpose. so what must ideaedge do to earn good company status? need more than 6 employees? even though they develop software and are not sitting on a huge burn rate. you know companies like this are rare admit it. still no dilution, big names on the board and in incoming contracts, no shady pipe investors yet its still a fraud? whatever.
how come your subscribers use market orders on a small cap? what do you teach? even my grandmother knows better than that.
"and dont believe for one second IDAE isnt one of the worst culprits i've ever seen"
we dont. tell us how?
can you believe this? tim calls it one of the worst he has ever seen. hes just pissed cause his subscribers are mad. now hes talking smack. i dont recall idae having tons of fluff pr like 9/10 of pink sheets. isnt their filings up to date? he said before there was not a lot of shady pipe funding, and how about that float? its been massively diluted, oh wait thats another penny, float and o/s has stayed the pretty much the same. drinking the hateraid. need not feel bad he talks smack about kramer too.
dont think its bad. i got some cheeeeaaaaapppp as well. lets see if this product launches. someone said its between 1st and 15th. nice.
the day after you put it up on your site it gets hit by massive sort selling. coincidence? yet look at the support. sad that 500k in trading only got us .06, but ill take it.
BTW their auditors were actually fired, you should know SEC speak by now. didnt you run run an unsuccessful hedge fund? you should know the sec makes you word filings in such a way. they have to word everything right or risk more regulation. and their new auditors are actually fairly solid. with a little homework into the background and some calls, you might have known that.
i heard one guy say it best. your no different than a pump and dump. you pump your dvds and book and dump them overpriced on people.
if your really out there for the little guy you wouldnt slam the few good companies out there trying to destroy share value and taking from hard working folk. did i read one poster ask you to name a company that you thought was good? just one? right cant do that can you?
the guys area of expertise is short selling. so if he doesnt call it a scumbag company and it dumps he looks bad. If it does well, no one remembers that he called it scum. its a win-win for him. hopefully they turn around later and go short before a squeeze. hes usually more careful than that but his subscribers may not be
Look what Mr Sykes said.
http://timothysykes.com/2008/10/30/why-i-bought-all-around-sketchy-ideaedge-inc.-idae-think-its-headed-higher/
Interesting he is going long, usually goes short.
The guy thinks every company is a scam though. Heaven forbid its a small cap trying to get started, or a big bad evil company.
drinks too much Hater-aid
Looking good. someone is slamming the ask
Just so you know, I wouldnt touch LBAS anymore. It will go a little higher, but could hit a wall and reverse just as quick. Support behind it is gone.
Sell into news not buy right
I was wrong here took a whole month longer, but we finally got the Apple news,meanwhile it dropped from $8 to $5 back to $7 and is trading at $8+ with the split.
From what I hear get in quick,buying is lining up for this afternoon (PST)
Huge News for a penny.this bring absolute legitimacy.
IDAE will have a huge day
ideaEDGE, Inc. Welcomes Maynard Webb, Chairman and CEO of LiveOps, and Former COO of eBay to its Board of Advisors
Thursday October 30, 8:00 am ET
SAN DIEGO--(BUSINESS WIRE)--ideaEDGE, Inc. (OTCBB: IDAE - News) today announced the appointment of Maynard Webb, Chairman and CEO of LiveOps, former COO of eBay, and former President of eBay Technologies to the Company's board of advisors.
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“I am very pleased to have Maynard join our advisory board,” said Jim Collas, president and CEO of ideaEDGE. “His experience in scaling operations and IT systems in high growth corporations will be invaluable.”
LiveOps is a best-in-class provider of on-demand call center technology, as well as virtual call center services to hundreds of companies in both direct response and enterprise markets. Prior to LiveOps, Maynard served as Chief Operating Officer at eBay. He directed engineering and technology operations, product development, customer support, trust and safety, global billing, human resources, and legal functions. Maynard joined eBay from Gateway, Inc., where he held the position of senior vice president and chief information officer. He has also held management and leadership positions at Bay Networks, Quantum Corporation, Thomas-Conrad Corporation and IBM. A respected member of the Silicon Valley technology community, Maynard sits on the boards of several successful companies.
BIG NEWS!
ideaEDGE, Inc. Welcomes Maynard Webb, Chairman and CEO of LiveOps, and Former COO of eBay to its Board of Advisors
Thursday October 30, 8:00 am ET
SAN DIEGO--(BUSINESS WIRE)--ideaEDGE, Inc. (OTCBB: IDAE - News) today announced the appointment of Maynard Webb, Chairman and CEO of LiveOps, former COO of eBay, and former President of eBay Technologies to the Company's board of advisors.
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“I am very pleased to have Maynard join our advisory board,” said Jim Collas, president and CEO of ideaEDGE. “His experience in scaling operations and IT systems in high growth corporations will be invaluable.”
LiveOps is a best-in-class provider of on-demand call center technology, as well as virtual call center services to hundreds of companies in both direct response and enterprise markets. Prior to LiveOps, Maynard served as Chief Operating Officer at eBay. He directed engineering and technology operations, product development, customer support, trust and safety, global billing, human resources, and legal functions. Maynard joined eBay from Gateway, Inc., where he held the position of senior vice president and chief information officer. He has also held management and leadership positions at Bay Networks, Quantum Corporation, Thomas-Conrad Corporation and IBM. A respected member of the Silicon Valley technology community, Maynard sits on the boards of several successful companies.
product launch is said to be November. We shall see. Been doing pretty well despite the rocky market.
News thats suprisingly good. Who's selling???
SAN DIEGO--(BUSINESS WIRE)--ideaEDGE, Inc. (OTCBB: IDAE - News) today announced that it will seek shareholder approval for its Board of Directors’ decision to change its corporate legal name to Socialwise, Inc. This follows its California operating subsidiary’s similar name change. The Company has secured the domain name www.socialwise.com, as well as trademark rights to use the name.
“As we close out our fiscal year and approach the launch of our Social Network Enabled Group Gifting (SNEGG) platform later this fall, we believe this is the ideal time to align our corporate identity with our business strategy of facilitating consumer gifting on social networking sites,” commented Jim Collas, our Company’s Chief Executive Officer.
Mr. Collas continued, “We are excited about the progress our team is making and the innovation we believe we bring to the current social networking landscape. Our upcoming beta launch will introduce a set of social commerce application protocol interfaces (APIs) enabling developers to integrate group enabled gifting and other social commerce transactions into their social network applications.”
Designed to interact with social networking sites like Facebook and MySpace, as well as social event planning sites, the SNEGG platform is intended to make group gifting easy and fun for consumers. The platform is expected to enable multiple individuals to conveniently contribute to a group gift card. According to recent analyst reports, Facebook and MySpace have a total combined audience of more than 170 million users. It is hoped that ideaEDGE’s SNEGG platform, which is based on previously acquired intellectual property covering group gifting, will capitalize on this substantial market opportunity, combining the $100 billion gift card market with the popularity of social networking.
What else I heard was they have contracts already lined up that they will strategically released. If the product is successful, I think we could see the stock hit $6+ in short term!
TDS
Rumors abound around this stock!!! Dont know whats up, but big news is said to hit soon. Funding, contracts, etc. are the rumors. Anyone else?
Slowed way down, but still sounds great.
Speculation is that they wanted to keep the stock quiet to keep away short sellers and get it stable for another run.
Get ready, I suspect we see another run like she had from April till July!
Really wondering what is up with LBAS. Big News still coming, but I dont see them releasing it on such down stock. Its been bleeding! Im out till it recovers.
Rumors abound at what is next...all EXTREMELY GOOD. I think Sept ends on a big note. When News starts to hit with big contracts to follow, We will be golden.
Just got the pre-news on LBAS. Long time coming, but LBAS will have some EXPLOSIVE news soon! just watch
Ill keep an eye out.
Trust me on LBAS, have a great source. By the end of Aug. it will be over $13. Maybe $16+
Off on Vacation. Catch up in a week. TTYL
got a chinese pick?
friday of next week at the latest
Valued at $7 or $8 is wrong for any company without revenue. even $2.50 is a stretch, but isnt that the beauty of the pennies?
It is all hype. Yet this company is not pumping it. Probably because they know they have a good product and plan.
Dsperty found the blog, and I'm pretty sure I know people in that group. At least one or 2.
In the blog a lot of stuff was talked about including the fact that they think this company will be bought out. It also described possible revenue which, if I remember correctly could be like nearly a billion in a few years. If it trades at 4 times earnings like most companies, than market cap should be around $1 Billion I would think. Thats over $25 per share by my estimate.
$2.50 to $25 is a really nice gain even if it takes a few years!
Lovin gains, writing off losses
TDS
I hear you. The company has its business plan looking real good. People in this company are saying that $20 may be realistic.
We also have no real volume. No float = No Volume IMO. This only can mean nobody is selling. That is huge. Tells me there is a lot of confidence.
Aside from shorters.
This is on great PR from exploding! When it , we hope, comes watch out.
btw:
I am in under 1.30
Lovin gains, writing off losses
TDS
I keep hearing that we should see a big move this month.
Whats big? I dunno, but I would guess it would be more than $1.
LOL...everybody likes new toys right?
Seriously some of the stuff on the blog was going to raise some eyebrows no doubt. Wouldnt doubt if someone complained.
Me, from what I understand I'm selling the rest of my half at around $5 then i'll let the rest ride for $8 then maybe $15???.
I sold a small position last week for a nice gain
Next week (or week after) Im taking LBAS
Trust me people
Lovin gains, writing off losses
TDS
Trying to break 2.70 and all is quiet here huh?
People will be chatting like a group of women here when this breaks $4
It closes up today.
So it's done? Last I checked trading sideways isnt done.
Sykes doesnt know what he thinks about IDAE right now. He wrote he would consider it again when it breaks $3. I think he's holding out.
Havent read him say to short it lately either.
Shorting would only help it once they cover.
Lovin gains, writing off losses
TDS
Nice. Thanks. I truly was considering it.
Anyway, still want to know what he really thinks about IDAE as far as going long again.
What does it need to do to have him recommend it again?
Fair enough. Will do.
I think everyone has been burned by good companies gone bad. If not your not taking risks, or are new.
I see hope with this in the short term. It's my understanding that this person/people did LBAS and FRPT.
I like the fact that it's held strong as well.
I'm like you, I dont care if the company flops once I'm out, as long as I make some coin!
Peace
Then pump this baby.
I read your posts. I still can't tell what your position is on Idea Edge.
It reminds me of a hot girl in highschool that wasn't sure if she liked me or thought I was a scumbag, LOL.
What shady investing are you referring to? I didnt find any nasty convertibles, but I also dont know the people you do.
Do you know if it's true that no new shares are being registered till November?
I think that alone makes it a fairly safe bet till then, dont you?
A friend of a friend has me LONG for the foreseeable future.
I'm hearing LBAS is primed for a big move
on huge news coming in the next month!
Look at this short selling. I know they have a plan, but dang
http://ih.advfn.com/p.php?pid=trades&cb=1216915924&symbol=NB^IDAE&java_vm=sun&fp=9.0.47
Lovin gains, writing off losses
TDS
Have you been reading the blog that Dspetry found? It's amazing stuff! Will make you want to buy more. Daily updates too.
Talks about the shorters too.
Lovin gains, writing off losses
TDS
now if we can break 2.80 again.
Loads of buying coming in...nice
Wow dude you hit a gold mine!!! All the stuff I have been hearing, and much more on those blogs.
Did you read all the post on IDAE update? You might of missed it, but there is one called why we are in, or why we bought. Its a must read.
Send it to the other boards!
Lovin gains, writing off losses
TDS