Been on the sidelines here for a while.
20 year automotive aftermarket professional. Been holding WKSP/FNHI for over a year now.
As far as the regular covers go, they have a great opportunity. Truck Hero owns the market but it really does not sit well with the rest of the market.Dealers and distributors are feeling the heat already and have to look elsewhere. Realtruck is their only retail outlet and they've already demonstrated that circumventing their customers is the way forward. A few Private label partners can make an immediate multimillion dollar impact.
As for the branded Worksport covers, marketing is going to be key. Feet are needed on the ground to talk to dealers. This is an old school industry.
I see people are obsessing over these OEM deals with Terravis. If they have the patent on the product and it is protected they don't need Ford or GM because they are going to get the business anyway.
What other Solar Tonneau Cover will people buy?
As far as a share price/current value its all speculative. But if they can get these into production and keep up with demand WKSP has not even scratched the surface.
I'm invested for the long haul. This is a diamond in the rough.