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Javo(R) Beverage Company To Supply 7-Eleven(R) Stores with Iced Coffees
and Lattes for Expansion of Popular, New Iced-Coffee Beverages
Javo and
Convenience-Store Leader Sign Agreement to Add Dispensed Coffee Products to Most
U.S. Locations
SAN DIEGO, Jul 23, 2007 (BUSINESS WIRE) -- Javo Beverage Company, Inc.
(OTCBB:JAVO) - a leading provider of coffee and tea-based beverages to the
foodservice industry - announced today that convenience-store industry leader
7-Eleven, Inc. has signed a three-year agreement with Javo to supply premium
coffee beverages that can be conveniently served over ice.
Until now, the program has been available at approximately 500 7-Eleven stores
in the Northeast. The companies announced that the beverage program will be next
available at participating 7-Eleven stores on the East and West coasts.
"This is an important expansion for our coffee-beverage line and adds another
option for our coffee-loving customers," said Donald Driver, 7-Eleven's hot
beverage category manager. "Our team has carefully studied this opportunity and
reviewed a large group of potential suppliers. Javo, which helped us test a
premium iced-coffee beverage for a self-serve environment, will be a principal
supplier for our expansion."
"Details of the expansion are being finalized by 7-Eleven now," said Gary
Lillian, president of Javo, "and we are already prepared to service a large part
of 7-Eleven's system in the very short term."
Cody C. Ashwell, Chairman and CEO of Javo said, "Javo's products have been
available in 7-Eleven's stores in the Northeast for more than a year and we are
confident that they will meet the quality and speed of service needs of their
convenience oriented customer as their program expands from coast-to-coast. The
beverage market is changing. Consumer tastes have grown more sophisticated in
their choice of a coffee or tea beverage. The old 'regular and decaf' option
isn't enough anymore. Javo's beverage products give foodservice operators the
ability to match and even beat coffee shops on quality, variety and speed of
delivery."
The ready-to-serve beverages will enable 7-Eleven to meet the needs of coffee
drinkers, who increasingly are selecting beverage destinations that offer them a
choice between having their coffee hot or iced. Flavors include Mocha Latte,
French Vanilla Latte, Colombian Iced Coffee, Hazelnut Iced Coffee and new Fusion
Energy Vanilla Latte. All the products are made with gourmet fresh-brewed
coffees and are available in packs that fit commonly available cold-drink
dispensers.
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