Nightfood Lands Another Top-50 Supermarket Chain; Placing Nightfood Ice Cream This Summer in All 250+ Stores
Today 7:05 AM ET (GlobeNewswire)Print
via NEWMEDIAWIRE - Nightfood, Inc. (OTCQB: NGTF), the innovative ice cream company solving America's $50 billion-dollar nighttime snacking problem, today announced another major supermarket chain will soon be carrying Nightfood ice cream.
The new chain has agreed to place Nightfood in 100% of their 250+ locations. As with past supermarket chain announcements, Nightfood will not announce the name of their new retail partner until product is available in stores. The award-winning ice cream is expected to hit shelves in early September.
"As we've mentioned in the past, most major chains have an annual timeline that has them reviewing new brands in the fall, and on shelf in the spring," commented Nightfood CEO Sean Folkson. "There are a few chains that review in the late winter and spring, and we've now landed two of those key targets in Lowe's Foods and this new chain."
Management has begun the paperwork with the national distributor that will be buying from Nightfood and selling to the chain. The Company is awaiting confirmation of which Nightfood flavors will be carried by the retailer, and the number of flavors is unknown at this time.
"This is a confirmation I've been confidently expecting for several weeks now," added Folkson. "Like many other major deals nearing completion or even recently completed, there's a time and a place for every announcement. I continue to remind shareholders that important developments often must be kept under wraps for various reasons, and sometimes for an extended period of time. The ongoing and ever-increasing production runs should clearly communicate to investors what we expect in the coming months, and that our national rollout is very much on track."
Folkson has stated previously that additional distribution points, ongoing media coverage, and positive consumer response can serve as additional proof points of what the future holds for the brand. For the rollout, led by former long-time Unilever ice cream executive Jim Christensen, Nightfood has established a target of 10,000 points of retail distribution secured by March 31, 2020. The team is in discussions and various stages of the sell-in process with many of the largest supermarket chains in the country with the peak of ice cream review season quickly approaching.
Nightfood has now successfully secured distribution in four of the top fifty supermarket chains in the United States within six months of manufacturing their first pint of ice cream. Management is projecting profitability and revenues greater than $3 million in the fourth quarter of 2019.