Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
The whole "problem" could also be that their products taste like crap. Bought a container of their complete shake mix a few years ago and the only way my grandson would drink it is if I also put in a banana, regular milk and a few other ingredients. Defeats the purpose of paying a premium price for a plant-based mix. Never finished it so there's no way I was going to order it again. I'm really glad I sold all my shares (except 5000 in a forgotten account) about two years ago.
The whole "problem" could also be that their products taste like crap. Bought a container of their complete shake mix a few years ago and the only way my grandson would drink it is if I also put in a banana, regular milk and a few other ingredients. Defeats the purpose of paying a premium price for a plant-based mix. Never finished it so there's no way I was going to order it again. I'm really glad I sold all my shares (except 5000 in a forgotten account) about two years ago.
And just another meaningless statement from someone who I have been “patiently” waiting and hoping he would change his tune. You have made it abundantly clear over and over and over again that you believe the company is not spending enough money on marketing and that the CEO is incompetent. Okay fine, you’re entitled to your opinion even if I and others disagree, but please stop coming across as some sort of expert who believes the answer to everything is the degree of marketing. Post your credentials and the role you’ve played in furthering the fortunes of startup companies. Further, as some have repeatedly suggested, why not offer your services?
I find the “know it all” arrogance in your posts really nauseating. If you can grasp what I’m trying to say, nauseating in the same way that Mr. Tapioca nauseates everyone with his repeated suggestions that he only invests in blue chip stocks. In other word stocks from companies like Else Nutrition are beneath him. I could go on and on about this personality trait, but I won’t. It’s not very becoming!
For the record, for personal reasons, I sold virtually all my shares over a year ago. But I have kept a few, if only to continue keeping an eye on the company and to offer moral support to others who are invested and still believe in the company.
I was thinking the same thing. At the very least one would expect both Mr. Marketing and Mr. Tapioca to chime in. Quite obviously some just cannot handle positive news.
We sure did know that it was coming, but many of us froze like a deer facing headlights.
What I don't like about this latest round of financing is that it reminds me too much of another stock where shareholders got wiped out. At least in this case the Company is being upfront in letting everyone know about the other draws which for sure will follow.
Yesterday I did receive an answer to my second question from David Vadala, Vice President of RBMG. His answer suggests 3rd & 4th Quarter sales should be significantly higher. Let's hope that is the case.
Hello -----,
Thank you for your interest in Else Nutrition. I wanted to follow up and address your question for Else management. You wrote:
Q. Many companies including Else Nutrition have had to deal with supply chain issues. If indeed supply has been an issue, why is it that at the same time the company has aggressively expanded its distribution channels and retail locations. Please reassure me that Else will be able to meet the additional demand with sufficient supply.
A. Supply chain issues spiked in the first half of 2022, with increase in sales (in Q2) and difficulty to source enough raw ingredients. This caused our stock levels to drop and also created some OOS situations. We believe that we are now starting to come out of this situation – we secured more ingredients providers and manufacturing plants, and we are planning to increase our overall stock levels in the coming months. We are working hard to have enough stock in time for our retail partners in North America and elsewhere.
If you have any other questions or if I can be of help in some other way, please let me know.
Best,
Dave
–
David M. Vadala
Vice President
dvadala@
rbmilestone.com D +1 203 487 2993
M +1 917 647 5107
700 Canal Street
First Floor
Stamford, CT 06902 T +1 212 661 0075
F +1 203 486 8875
125 Park Avenue
25th Floor
New York, NY 10168
——
RB Milestone Group LLC.
I do agree that almost without exception good news barely moves the needle. Frustrating is putting it mildly!
Prior to the Webinar I sent in 4 questions.
3. Over the last couple of years, the company has issued one positive press release after another. As an investor I cringe because every time there is what should be considered positive news, it has had a consistent negative impact on the company’s share price. This is a disturbing trend that is obvious to anyone that looks at it. As the CEO is this in anyway concerning to you? And what do you think is the cause of it?
Needless to say the question went unanswered.
Not that it really matters, but I also was not sure if Hamutal was a momma herself.
https://www.worldbizmagazine.net/post/hamutal-yitzhak-ceo-of-else-nutrition-interview-with-wbm-top-100-innovation-ceo
It's an interesting article. The following is the first reference to her being a mother.
I beg your pardon, who gives you the right to call someone an idiot and continually be so insulting? Shame on you! It's not Hammy. Hamutal is not a ham sandwich or funny, nor is she a bimbo.
You make a good point, don't let those knickers ruin your day.
Houston we have a problem! Or maybe you need stronger reading glasses, or maybe you're being purposely dense...I suspect it's the latter.
Before you or anyone Else (no pun intended) get your knickers in a knot try to understand what it is that you're posting about. Here is the actual link that has various insiders selling, look at the various columns and rows and note the distinction between them.
https://ceo.ca/api/sedi?symbol=baby
If Hamutal was selling her own shares, instead of Holder it would state Direct Ownership.
Under Transaction, instead of: 90 – Change in the nature of ownership it would state: 10 – Acquisition or disposition in the public market.
Yitzhak, Hamutal
4 - Director of Issuer, 7 - Director or Senior Officer of Insider
or Subsidiary of Issuer (other than in 4,5,6)
Holder: Cambridge House International Inc. (Control or Direction)
Yitzhak, Hamutal
4 - Director of Issuer, 7 - Director or Senior Officer of Insider
or Subsidiary of Issuer (other than in 4,5,6)
Holder: Leighton Bocking (Control or Direction)
Yitzhak, Hamutal
4 - Director of Issuer, 7 - Director or Senior Officer of Insider
or Subsidiary of Issuer (other than in 4,5,6)
Holder: Benjamin Curry (Control or Direction)
In case anyone is wondering and as an FYI none of the above individuals/entities holders are Hamutal's puppets.
No it does not mean that "Hammy" is dumping shares! It's a reporting requirement and as you can see very clearly Hamutal does not have direct ownership of the shares.
Roger, it still sounds like a broken record to me!
I made my grandson a "milkshake", sans milk, from the Cacao flavoured nutritional supplement powder yesterday. I'm pleased to report that he liked it enough to ask for seconds.
I felt the $35.99 price that I paid from Amazon.ca was a bit steep but I see that the price was almost immediately reduced to $28.99.
How has the market said "adding shelves without informing the consumers is not going to do it"? How long has it been since the products could be purchased directly in Canada, 2 weeks? As for the market saying anything it's really a matter of interpretation don't you think? Everyone should know, except for those living under a rock, that the markets have been decimated over the past few weeks. If I may so the Else Nutrition stock has held its own.
Once again let me ask, is there only one song on that record of yours? FYI 45 RPM records were mostly replaced by 33 RPM LPs to accommodate many more songs.
But seriously what does a company like IBM have to do with a startup company like Else Nutrition? Nothing! I seem to recall that IBM struggled mightily in the early 1990s when their losses for one year reached almost $10 Billion! Ironically their losses were attributable almost exclusively to the shift towards the personal computer revolution. What should they have done, reach out to all of the people buying personal computers? With their dwindling cash that would have been suicidal. What they did do is go back to their drawing board to meet changing demands.
I received my first order of the Cacao flavoured nutritional supplement powder through Amazon.ca. I received it in less than 48 hours from the time I ordered it. The tin, which contains 550 grams of powder is massive when compared to a typical 500 gram of hot chocolate from Tim Hortons. I would say it's twice the size. Mind you the $35.99 price tag vs $4.99 is something to be considered. However, I can't think of a single mother who would feed her baby crap that is full of sugar.
Of course before going to bed I couldn't resist making a cup and trying it. Instructions call for 5 small loosely packed scoops (scoop provided in the container) to 3/4 cup water. Took a while to mix with cold water, but was a bit easier when I heated it up. As I took a sip my immediate reaction was to reach for the sugar, but then I reasoned that it might just be an acquired taste and besides it's supposed to be good for you. With that thought it started to taste better.
If it helps me sleep like a baby, in the morning I will have another cup together with my usual chocolate cake. What I'm really looking forward to is sharing it with my grandson. He's very particular when it comes to his drinks so I may have to experiment with a blender and throw a banana in for good measure.
By the way on the Amazon receipt it states that it's sold by Else Nutrition USA, Inc. I'm assuming it's manufactured in Ohio?
Thanks for the summary which is generally positive. For me it is tempered only by the sobering reality and concerns I have with dilution.
Is it Patiently or Impatiently? Please just relax. The company doesn't have that many eggs for the basket that you have been proposing. It would take way too much time and money to reach the "mothers" that you are so fond of. As an alternative strategy, they are building a distribution/wholesale network, that granted may not be as effective as direct marketing, but in theory does not cost them anything at this point. For now I'm good with this approach.
I'm pleased to see that Amazon.ca finally added the chocolate flavoured mix.
https://www.amazon.ca/Nutrition-nutritional-supplement-Plant-Based-Dairy-Free/dp/B0B2BHRSXX/ref=sr_1_3?crid=3O7FK4IMGYGZ9&keywords=else+nutrition&qid=1661296310&sprefix=%2Caps%2C89&sr=8-3
I just purchased a tin which I should receive in a few days. If I like it my grandson will be the first to know about it and I will make sure to tell every mother I know, including a few grandparents!
Here is an attention getter...Could it be that the company is spending way too much on advertising?
https://www.sedar.com/GetFile.do?lang=EN&docClass=5&issuerNo=00032739&issuerType=03&projectNo=03420804&docId=5260488
On page 4 of these interim financial statements the gross profit (after deducting cost of sales) for the 6 months ended June 30 was $1,023,000. The Advertising expense was $3,115,000.
Can we now please put to rest the notion and constant whining about the company not spending enough money reaching young mothers?
What is a tute? For a moment it reminded me of the line from My Cousin Vinny when the judge asks Vinny Gambino “What’s a Yute?”
Well if you've lost confidence in management's ability to execute their plan, then as I suggested at the beginning of my post it's time to move on or start yelling and screaming at them with the hope that they will listen.
I'm a numbers guy and I certainly understand the concept of "dilution". The key is how the funds are deployed. Good companies, including Bam don't fritter away the money they raise. Of course there are many different ways of raising financing. I've followed the company for about 30 years so I know. Here is an example just from yesterday.
https://themarketherald.ca/brookfield-raises-record-15-billion-for-inaugural-global-transition-fund-2022-06-22/
Here is another example from a well-known company and character:
I think the point here is that if you believe in a company and are confident that it will achieve its long-term objectives of bringing value to its shareholders, then don't fret and just hold on. Or you can sell now and take a capital loss.
Indeed nobody wants to see a 30% loss in one day. A less dramatic way of putting it is the drop is also equal to approximately 30% since the beginning of 2022 when BABY was trading for $1.18 CAD.
I own quite a few blue chip stocks such as Brookfield Asset Management (BAM). Coincidentally its SP has also dropped about 30% since the beginning of the year. Am I upset in seeing my portfolio value drop by several hundred Gs? Of course I am, it's human nature. Should I and would I sell, hell no!
Someone here will appreciate this, Berkshire Hathaway dropped from a high of $539K on March 25 to its current price of $398K, a similar drop as BAM. These companies are relishing the buying opportunities that are presenting themselves. Point is if you believe in the fundamentals of a company, and they pay dividends, then you just hold on.
By no stretch of the imagination am I comparing ELSE to the above mentioned companies. At the moment there are no "fundamentals" to look into. It's just a very small cap company in need of cash with a great ambition to succeed. They have correctly come to the conclusion that raising funds under the current economic conditions and in the foreseeable future may prove to be more difficult than it might have been in the past. So they are being proactive in securing some extra cash now, nothing wrong with that. I for one wish them luck and hope that they hit it out of the park and end up winning the world series!
June 28, 2022 is National Tapioca Day in the U.S. As is tradition many establishments will be offering a Buffet(t) with tapioca as its centerpiece.
https://nationaltoday.com/national-tapioca-day/
Thank you for this. Do you perhaps know who is the "We" in your post? Maybe I'm missing something here. It looks to me that the justification and other info should have been or should be made directly to shareholders and that it should be from the CEO and BOD, not from some deadbeat IR person.
Not nearly as bad as I thought it might be. I was afraid they would be trying to raise a lot more money!
https://www.sedar.com/GetFile.do?lang=EN&docClass=8&issuerNo=00032739&issuerType=03&projectNo=03401230&docId=5232136
One should never be happy with any form of dilution, unless of course it's earmarked for something that will further the company along and ultimately benefit all shareholders. What puzzles me is why $7 million now when they're already sitting on $18 million cash in the bank? Maybe we'll get some clarity tomorrow but I suspect they may have a specific need for the funds and do not want to dip into their cash reserves used for their operating budget.
Don't be surprised if there is a dramatic uptick in the SP in the next few days.
ELSE NUTRITION ANNOUNCES MARKETED PUBLIC OFFERING OF UNITS
https://www.newswire.ca/news-releases/else-nutrition-announces-marketed-public-offering-of-units-811479036.html?fbclid=IwAR2IyEK08ygxCXBEmLbEE6H0oN_ZV_-2MUsYW2aJoOk3E6oV_RHo8rQQztU
Good post! The constant refrain of "must reach new mothers directly" is getting tiresome. Especially so when the company does not yet have anything to offer to these new mothers.
The company is being very prudent in its marketing approach. The main one at the moment is a "campaign to reach more than 80,000 pediatricians". I call this effective marketing, but what do I know about marketing. I think most would agree that by targeting pediatricians, who specialize with babies, makes a lot of sense. Look at it this way, the average pediatrician has about 1,500 patients, so that translates to about 120 million. I'd be looking for more pediatricians!
I stand by what I posted. Complain to Mr. Google if you would like to. In my search for the "Non-milk baby food" it was the very first ad that came up and fourth in the row of products. Here is the link for the Else product
https://ca.iherb.com/pr/else-plant-based-complete-nutrition-for-toddlers-12-months-22-oz-624-g/105395?gclid=Cj0KCQjwmuiTBhDoARIsAPiv6L9Pz3idI09ec0TjKdBmYd6DMz8PfDYNZNfoKxzgHoKsDxBrCFKOmT4aAk5PEALw_wcB&gclsrc=aw.ds
Anyway send your suggestions and complaints to the Company. I'm sure you will endear yourself to management. As someone has already suggested by all means send in your questions for next week.
The $ numbers you quote are meaningless and I couldn't give a rat's derriere about the "global baby food market" at this point in time. Practice patience and see where the numbers are a few years down the road... or do you think babies will stop needing food, in particular plant based food products?
By the way you might have guessed it. I can't stand the cockroach infested business of advertising!
If I were a mother searching for baby food for my baby I would NOT include the word advertizing in my search. But for your benefit I did and here are some of the boggling eye-catching subject lines that came up from the 9 articles on the first page of my search:
1. Baby Food Advertizing - How moms lost confidence in...
2. Baby formula marketing 'pervasive, misleading and aggressive'..
3. Selling second best: how infant formula marketing works..
4. Baby Food Ads Often Contradict Health Experts..
5. Unethical food marketing ad of the week: infant formula ...
6. It's time to stop infant formula marketing practices that ...
I am thrilled that Else nutrition is not found on the above first page! BUT I think mothers with known allergies, vegetarians, and most definitely vegans would search instead for "non-milk baby food", "non-dairy baby food", "plant based baby formula" , "vegan baby formula brands". Sure enough in each search Else shows up in the first couple of ads.
My comment was meant to be positive but you've turned it to a negative.
It would appear that for the last few months the sp has held quite well at the $1.14 range. $1.45 represented a brief opportunity for some to make a profit. I only wish I had embarrassed myself by selling my blue chip stocks during this time-frame and loaded up with more Else Nutrition stock.
Relax!!!! My post was not directed at you. It was directed at someone that was mocking the Company for its "Tapioca" and other ingredients. But as expected you turn it into a marketing issue.
Did I hit a nerve? Give it time and Rome will be built. For someone that signs off "Patiently" then by all means try to be patient.
I guess you would be equally "agog" if you looked at General Mills and their tapioca pudding and considered the millions they generate from just this one product not to mention their additional revenue from almonds and buckwheat.
I strongly disagree with your statement implying that talking to paediatric doctors is somehow a negative and that our CEO should instead focus on speaking directly with new mothers. That is a crock of you know what! Surely they don't teach this at marketing schools or do they? Who better to go to than paediatric doctors who are experts with babies and their many nutrition challenges? It's called effective marketing 101. It's infinitely better than standing on a street corner waiting for new mothers with babies in their strollers handing out samples, or publishing an article in a magazine that is more often than not found only in paediatric office waiting rooms.
Hard to please a tough crowd! I welcome the Company's latest news release and its expectation that the revenue growth for the first Quarter of 2022 will be at the top end of its guidance range previously reported on March 31.
Continuing on a positive note, I am pleased that, true to her word, Hamutal made sure to correct mistakes that were made in the previous news releases by updating the fact that the Company now trades on the TSX Exchange not the TSX Venture Exchange. It may seem trivial to some but I appreciated the quick response to my email and more importantly that corrective action was taken as quickly as it was. Here is our email exchange:
I've edited the beginning of the second sentence so that:
"The products are expected to hit the shelf in Q2" will now read: The products are expected to fly off the shelf in Q2.
Well as it turns out you were indeed correct. There was a Notice filed on February 3 of this year advising a change of status once the Company's shares commenced trading on the TSX. Sorry for the confusion. So let us see those financials!
CHANGE OF STATUS REPORT
SECTION 11.2 OF NI 51-102
VIA SEDAR
British Columbia Securities Commission
Alberta Securities Commission
Ontario Securities Commission
The Manitoba Securities Commission
Financial and Consumer Services Commission (New Brunswick)
Government of Newfoundland and Labrador Financial Services Regulation Division
Nova Scotia Securities Commission
Prince Edward Island Securities Office
Financial and Consumer Affairs Authority of Saskatchewan
Re: Else Nutrition Holdings Inc. (the “Company”) – Change of Status Report pursuant to National Instrument 51-102 – Continuous Disclosure Obligations (“NI 51-102”)
Pursuant to section 11.2 of NI 51-102, the Company hereby gives notice that as at the opening of the market on January 25, 2022 the common shares and certain common share purchase warrants of the Company
commenced trading on the Toronto Stock Exchange. As a result, the Company has ceased to be a “venture issuer” as defined in NI 51-102.
ELSE NUTRITION HOLDINGS INC.
Per: “Hamutal Yitzhak”
____________________________________
Hamutal Yitzhak
Chief Executive Officer
Your comment is correct only for non venture companies. Else Nutrition trades on the TSX Venture Exchange (TSXV) so they have about a month longer to file their annual financials. Their year end is December 31 with a deadline of May 2, 2022 to file.
Here is a link that has the filing deadlines for all the 2022 reports.
https://www.osc.ca/en/industry/companies/reporting-issuer-and-issuer-forms/filing-due-dates-calendar-annual-and-interim-filings-reporting-issuers