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I agree they are running the business but CB is the key and if she did not agree with anything regarding the business she would be gone and with it the marketing edge that is key here.
Yet, we see her photo all over the company webpage, Facebook, Instagram, etc. as well a her appearing on TV promoting the wine. Bottom line, her participation means her attorney advisors are ok with everything and that's why I am too.
Where do you think the company and share price will be in 2 years?
This is exactly why the profit margin may be somewhat more than the industry average 20%...lots publicity at a very reasonable price from CB.
The control over this is CB and her advisors/attorneys. Good chance why the earlier bluster of PRs has been silenced. When the company announces something is going to happen by a certain date and it doesn't, that looks bad for CB because her name and photos are all over the company website and elsewhere with the product.
Not something I believe someone in CB's position would tolerate for long.
My sense is that Ryan would not have said shareholders will be pleasantly surprised unless there were some earnings to report.
I'll go out on a limb and guess: 7000 cases (the original test market amount) x 6 bottles/case = 42,000 bottles x $9/bottle (price from ICNB to distributors) = $376,000 x 20% (close to what has been given as the industry profit margin) profit margin = $75,200 or around $75,000 in earnings for 2016.
Profit margin could be higher because I think most companies in the industry have to spend a higher percentage on marketing/publicity. CB is doing a lot for ICNB at a very reasonable price.
I am also thinking that the 1st quarter of 2017 and subsequent quarters will each successively have a 2-5x multiple of initially that $75,000 amount and subsequent amounts...as the rollout of the product continues to expand.
If you wait for that reason (PR with financials, announcement about CA, etc.), you may be chasing and end up with a lot fewer shares.
Danny DeVito vs CB???? No comparison. A dumpy fat guy who is now an afterthought seen on reruns trying to sell booze vs. a 4 decade supermodel with staying power almost beyond compare selling organic earth friendly wine.
CB (and the above mentioned organic earth friendly wine marketing approach) with far more marketing appeal and impact. Consider her track record and set Rich's aside for a minute. Everything she touches from a business standpoint is highly successful...leading to her 9 figure net worth.
That is why I am invested big time here. CB and the marketing approach have a very real chance of cutting through all the competitive clutter in the sparkling wine/champagne market and really dominating it. End result...big $$$$ ICNB and shareholders. IMO the very real possibility of the stock price $1++ by the end of FY 2018 if not before.
CB. And the marketing advantage she brings. That's the difference. Everything she get involved in turns to gold. That is what I am betting on.
We know those cases won't be gathering any dust!!
From 1 Packer fan to another....
7000 cases sold x 6 bottles/case = 42,000 bottles sold by ICNB to distributors for $9/bottle = $378,000 revenue x 20% profit margin ~ $75,000 bottom line on the 2016 financials.
For 1st Quarter financials...100,000 cases sold x 6 bottles/case = 600,000 bottles x $9 = $5.4 million ~ $1.1 million profit.
Remaining quarters for 2017...2-5x increase each quarter...$$$$!
By the end of 2018...bought out for $3-5/share...all IMO
Yes it is speculation but we are all speculators so why not have some fun with it!!
Who's gonna get that 100,000th post?
Until the end of 2018 or until a buyout occurs is my timeline as well.
@#$?! was just told by TD Ameritrade that my ACH transfer sent last Friday early a.m. will not clear for pink stocks trading until the start of trading Thursday a.m. Hope this thing doesn't blow sky high before then.
Yes, exactly what I am looking for...another easy loading opp. Next Wednesday or so would be good, though I'm concerned that a PR may come out and ruin my plans by spiking the share price.
Here in WI we like green also. Looking to buy next week although without news and the 2 shareholders (and their teams?) gone volume may be quite low.
Missed out in December/January and would love to buy some shares at .005. When do you think this will happen?
Looking at the chart, seems like there would be a lot of resistance at .009-.01.
For the next 6-8 weeks you may be right, assuming no PR before that time. By the end of 2017, with a couple quarterly financials... ;)
Management was overly optimistic regarding their ability to close the CA deal. Very likely it will get closed, IMO. My understanding is that these things do not get done in a couple weeks, more like months.
Even in the unlikely event CA doesn't get done, considerable sales on East Coast and Chicago area make this at least a 4-5 bagger from current levels, IMO.
I think you may be right about next week (.009-.012). Nothing wrong about short term trading. I'm in until at least the end of 2018 or until the company is bought out.
Can't say I agree with the prediction of .02-.03 for the rest of the year. Several quarterly financial statements coming out during that time will show sales and revenues. I have satisfied myself this will happen by contacting multiple distributors in the NY and Chicago area.
They naturally won't provide any specific numbers but do indicate it is selling and here to stay. That, along with the other DD posted and CB's ongoing public appearances and social media postings, is good enough for me.
Previously you had a low opinion of ICNB...what changed your mind?
Same here...looking to add more!
Do you think the calendar year 2016 financials will be published on time? If so, that should be some news by the end of this month at least.
Tuesday afternoon would be better. A retest of .012 or .013 would be ok in the morning...that's when funds clear and I need more cheap shares! ;)
That would be ok...Dolce and I have our catcher's mitts on...ICNB will be headed way up very soon. End of calendar year 2016 financials, due in 2 weeks, should give it a boost to 0.04-0.05 IMO.
Exactly. Which is why I'm holding until end of 2018 (or until buyout) and thinking $1+. Also hoping for a non-alcoholic version.
Granted that accurate short term stock price predictions are about as easy as quarterbacking a pro football team to the Super Bowl...not many do it successfully.
Still, you called 5 cents in 2 weeks back in Feb so what is the basis for accuracy of your current prediction?
The more relevant question is what will the stock price be in 12-24 months?
TD Ameritrade lets me put in a GTC order for $15.
The connection will be clear once the financials come out.
Exactly. Some of us a are bummed out because it didn't go straight up or didn't hit a nickel in 2 weeks in February, and I am one of them.
But the longer term prospects, 12-24 months, still look good to me.
And if I was into shorting, there are much easier, lower risk opportunities (think: MJ pinks with much higher share prices and far more problematic futures).
History shows ICNB doing this before (drifting lower) and then exploding. It could very well happen again IMO.
The billion dollars refers to market value...i.e. 1 billion/800,000,000 outstanding shares = $1.25/share.
What is your opinion, how do you think it will end up?
There is something here for everyone. For traders preferring the short term, there is shorting. Because with no news, this will drift lower.
My time horizon is end of 2018 or when they are bought out, whichever comes first.
For those shorting/flipping, be careful and beware. Because...
The product is real and it is selling. My DD results (contacting several wine distributors in NY, Chicago, and CA) produced the following results:
NY (example - Gerards) and Chicago (example - Binny's): the wine is selling and is here to stay
CA: We expect an agreement shortly (Bevmo)...no plans to carry it at this time (Youngs)
I believe these DD results are similar to what others have found and posted.
The financials coming in the next 2 months will give us the specifics.
IMO, this is worst case a $100-200 million buyout in 12-24 months. That would put the share price at 12-25 cents. That happens if CA falls through and no international rollout. No complaints with that!
If they get CA done and do an international rollout, this is a billion $ + company and that translates to over $1 a share IMO.
Good Luck to all.
In the year, 3535....everything you think do and say...is in the pill you took today! Go ICNB!
Ah yes...the sponges. IMO this one will stick and be much better!
Thanks for sharing this! Had seen the first video but not the other 2 links, helpful.
IMO...
With U.S. and international rollout plus a broadening of the product line, convinced this thing could go to $20-30/share by end of 2018. Am thinking it will be bought out sometime early 2018 or sooner after international rollout complete for $4-10.
Have made a number of projections about stock price so will take this opportunity to say...I am definitely an amateur. Have always been able to find/pick 'em but timing has never been a strong point :)
Thanks for your efforts to clarify. One possible limitation on supply would be that the grapes are organic.
Sorry for the hassle. Apparently the 100,000 cases additional is just a one time deal.
Thanks!
Thanks for the clarification. Not entirely convinced 30,000 cases/month capacity will be enough. Hopefully CEO has this covered.
Is the 100,000 cases additional capacity on a one time basis or can they expand to 130,000 (the 30,000 +100,000) cases/month?
Cool if you don't know and appreciate your input.
Could very well by late spring (May) after financials are out...longer term...end of 2017 into 2018...possibly dollars/share if U.S. and international distribution are completed and successful.
The biggest risk I see now is that they will not get product to the people who want it quickly enough (i.e. too many backorders that take weeks or even a month or 2 to fill). Then the customers may move on to the next thing and lose interest.
They started off with the 7,000 case trial run last year and blew through that. Then 30,000 cases with a 100,000 case backup capacity on the Venus design bottles (the ones you've seen in some of the DD). This is just a guess on my part but I'm thinking right now they are close to done with the 100,000 cases and are struggling to catch up. Hope they can do it...if so....$$$$$ IMO.
The next thing will be selling bottles autographed by those who bought in at $0.0001 ;)
Now that is starting to look good...coverage in IL and CA.
Emailed the CEO with the idea a few weeks ago but I am a relative newcomer with not that many shares and he has not gotten back to me.
CB is very much into health and inclusion and CEO seems pretty systematic in what he is doing. I'm sure they'll get around to it eventually (a non-alcoholic version, that is).