But when the shell is bought by another company they will do a 100 to 1 reverse stock split. So let's say right now you own 5 million shares at .0003 (worth $1,500). After the reverse split you will own 50,000 shares at .03 (still worth $1,500). Then the PPS will probably drop down to .0003 again and now you're left with $15. When the shell is bought it will not make anyone rich.

Has anyone seen the Bloomberg TV presentation called "Phantom Shares"? I think it's a must-see for all investors. You can download the half-hour special from the following url address:

http://www.mediafire.com/?2trmdhtzzzn

You have to wonder if something like this happened to FPLF. What else can explain a stock's price dropping 99% in 10 months? Honestly I don't expect the SEC will do anything to help us. If they turn their backs on issues this big why would they care about a few people who lost money in a pink sheet stock? It's a shame so much corruption goes unpunished.

Andre's probably selling his shares of DPHG and packing for Mexico right now.

Look at the Dec. 19th PR from DPHG: Michael Scaccia, president of Direct Pet Health, said '...we also believe the addition of 3,000 new shareholders who comprise the investor base of First Pet Life offers Direct Pet Health important new opportunities to expand our shareholder outreach efforts.' Yet another lie. I wish the SEC would repossess their homes, cars & all personal belongings then give us the money. HA

I think the main complaint should be that the FPLF shareholders received NOTHING from the DPHG acquisition. No press release was ever made by FPLF and now Andre Williams and Michael Scaccia have dropped off the face of the earth. They both refuse to answer any phone calls or e-mails.

Another complaint would be the fact that Andre increased the number of outstanding shares by 1000% in less than a year (although somehow this isn't illegal in the world of penny stocks). The O/S went from 30M in May 2006 to over 300M today. A $20,000 investment in the company last May is worth $200 now, simply because the CEO has the power to rob shareholders by issuing a limitless amount of stock.

I believe Andre was also responsible for making false or misleading comments about the company to me personally and to others via e-mail and press releases. He told me on Oct 12, 2006 that "We have many products and companies that we have current partnerships with" when in fact they only had one partnership with a product called ThePetCheckup™. On Oct 23, 2006 FPLF issued a press release stating, "the company is finalizing negotiations to commence offering a vast array of pet products through the First Pet Life E-commerce Web Site." He also said in a couple interviews that they were going to run a 30 second commercial (that had already been produced), print, radio and internet advertising - none of which ever happened. If this isn't false or misleading I don't know what is.

If you search for "FPLF" on Google you can see that in late 2005 & early 2006 the company was the target of what appears to be a planned scam campaign. See evidence here:

http://www.stockspam.com/archive/2006/04/25/spammed-stock-fplf/

https://sos.ece.cmu.edu/pipermail/disksim/2005-November/000175.html

http://lists.esu10.org/pipermail/astronomy/2005-November/000691.html

http://lists.asu.edu/cgi-bin/wa?A2=ind0511&L=able-l&P=56

A third party hired and paid $500.00 for the publication and circulation of a report in October 2005 that said FPLF had a BUY rating and a price target of $7.00 per share. I wish the SEC could investigate this as well and find out who was behind it. Saying a stock has a target of $7.00 per share when it is only at .10 is an obvious attempt to manipulate the PPS.

Since I didn't receive any new 'evidence' of wrongdoing from our boardmembers, I suggest everyone send in their own complaint to the SEC with the contact info listed in the iBox. If someone receives a response from the SEC or Andre please keep us informed. Thanks.

There is no reason to wait any longer before taking legal action against Andre Williams. Does anyone else have e-mails from Andre where he gives insider information or statements you know are false? Please e-mail me at FPLF_scam@yahoo.com with any info you think will help and I will put together a formal complaint to get the ball rolling. Once the SEC reviews our information they will decide if they should refer it to the Division of Enforcement or another regulator's office. If they do not help us we can take legal action on our own.

SEC contact info:

Kit Addleman, associate director for enforcement, SEC Fort Worth office, (817) 978-6425

In case anyone cares...the O/S hasn't changed in past 2 months...I just got off the phone with the TA.

Penny, what happened? 10 days ago you were pumping FPLF like there was no tomorrow. Gave up so soon?

Excellent article, Roth. I sent it to Andre and also e-mailed the writers to ask if there is anything an individual investor can do to report such a scam.

Anyone notice no shares have traded the past 2 days? Are we still listed? Someone needs to buy a couple shares just to see if this thing still has a pulse.

Does anyone think this acquisition is really going to happen? No news in the last 3 months and no one has been able to get a hold of Andre. Come on! My initial investment is now worth 1% of what I put in 10 months ago. I think I'd have a better chance with my money if I just took it out and played the slots.

Had to put my girl to sleep this morning.





R.I.P. "Ariella" my Pembroke Welsh Corgi
March 4th, 1998 - February 25th, 2007

I sent an e-mail to Andre as well but I think it's probably still too early - all the details have not been worked out. I definitely see this as a good sign - hopefully DPHG will reduce the float when they take over, get some fresh funding in the company and pick up where FPLF left off. We'll see...

I was assured by Andre today that my investment in FPLF will not be lost. I think he's well aware of the price manipulation that occurred back in late 2005 by 'investors' who pumped and dumped their shares. If you think he will throw in the towel and call it quits after all he put into this you are nuts. I believe this has made him even more determined to see FPLF succeed. The New Year and continual progress with the company will bring new life to this stock, just be patient.

Check post #574 for the current O/S.

Just called TA - we're still at 229,786,009 (no change in past 2 months).

Here are a couple interesting articles on the changes that will be made to pink sheet stocks in 2007, along with the introduction of a new level of high quality penny stocks called the OTCQX.

http://www.pinksheets.com/about/pr_110606.jsp

http://www.stockpatrol.com/article/key/pinksheetlabels

Current O/S is still 229,786,009 - no change in the past 3 weeks.

I've seen that presentation before, and I definitely agree that the system is flawed. There aren't nearly enough regulations and penalties for naking shorting in the market. Here's anothering interesting article on "toxic financing" which is a lot more popular in the world of penny stocks: http://yorn.wordpress.com. It amazes me that the SEC won't do more to protect investors, especially with bulletin board and pink sheet stocks.

Just called the TA...

We are still at 229,786,009 - unchanged from last week.

A company is not going to issue shares one day and then retire them the next. These shares are out there for good...and there may be more coming. No wonder Andre put his O/S and float on pinksheets.com when he did - because he knew he was about to issue a whole lot more and make it a lot less attractive to investors. I will call the transfer agent every week from now on to see if this continues.

Current O/S: 229,786,009.

Over 60 million shares have been added during the past 2 1/2 months (a 35% increase in O/S). If all these shares went to the float, we're looking at a 125% increase in the float during this time (from 48M to 108M). If you wanted to know why the stock hasn't moved lately, here's the reason. While we've been buying, FPLF has been issuing more shares - diluting its value. Thanks for raping your investors, FPLF.

Guys, no cursing on this board please.

I do agree that being at the #1 spot on Google is very impressive - hopefully they can maintain this position. Many of the 200 e-mails probably went out to investors, but they may be potential customers as well. Anyone here plan on signing up? Or know someone who will? Let us know about their experiences...

That $20,000 after-hours BUY makes me feel a little better, but you can't help but wonder who has all these shares to sell and why are they selling them now. It has been a frustrating week seeing the stock price stumble on such good news. Hopefully we'll get some more product launches soon and maybe even some feedback on the market's response to their insurance offering. GLTA

We're up!

http://www.firstpetlifeinsurance.com/petInsuranceQuote.htm

http://www.firstpetlifeinsurance.com/petInsuranceForm.pdf

http://www.firstpetlifeinsurance.com/petInsuranceBenefit.pdf

One thing I've noticed from my contacts with Andre is that he seems like a very open and honest person. I don't think he would intentionally put out false information to get investors excited. I've been following the blog at another pet insurance website that just recently opened ( http://blog.embracepetinsurance.com ) and it took them 2 years to get things up and running with their insurance underwriter. I'm sure it's not any easy process, I just hate to see other companies coming on the scene and taking part of the market before we launch. Andre's told a number of us that the internet portion will be up by next week, so I think this will be the ultimate test to see if he can deliver. Good luck, stay patient and if you can - add a few more shares right here.

Andre's Response:

First off I’m sorry to hear that you and your group of investors found the interview and update to be disappointing. The customer service and claims departments are set up (if you noticed the press release last month stating so), we are simply not launching the customer service department for sign up only until the marketing campaign is set up to go along with it. There will be a launch of the internet portion of the insurance offering next week. We have many products and companies that we have current partnerships with. Sounds as if there was a misunderstanding of what I was saying with these partnerships being launched after the customer service is launched. We will launch the internet portion of the insurance, after which time we will start launching the current partnerships. We will continue to search out new product partnerships after the customer service is set up.

Wallst.net is the best marketing company for the services we want to utilize in marketing to investors. Their services are worth the restricted shares they received. Yes the shares are restricted.

It seems as if you and the other investors posting comments on your message board simply do not understand what the insurance industry entails, there are many, many rules and bi-laws that have to be followed before any company in this industry can start to sell insurance of any kind. We were and will continue to abide by those rules and do things the right way lawfully.

I have investors that have millions tied up in this company and those investors get it from a fundamental standpoint.

We are set to launch our pet insurance next week. Press release stating this more in depth will come over the next days. Feel free to post this e-mail on your message board, or have any of the investors call me on my personal cell phone (214-417-0823) since no one seems to be able to get in touch with me.

Thank you,

Andre’

Anyone see this page on WallSt.net?

http://www.wallst.net/disclaimer/disclaimer.asp

Scroll down or search for "First Pet Life" and you will see that FPLF gave WallSt.net 12,500,000 restricted shares (worth approximately $250,000) for their ongoing services. Does anyone think their interviews on this website are worth $250,000?! Are these shares really restricted? Or has WallSt.net been selling shares on the open market since March? I'll be asking this in my e-mail tomorrow as well.

I've been trying to hold my tongue for a while now, but I agree with much of what you said RothIRA. Now he is talking about not setting up customer service until the New Year and then more product partnerships after that? What has he been doing for the past year and a half? This business plan is guaranteed to be successful, you'd have to be a complete moron to mess this up. I'm going to e-mail these guys tomorrow and try to find out what can be done to speed things up. Here are all of their addresses: awilliams@firstpetlife.com; info@firstpetlife.com; aconnor@firstpetlife.com; ktraynor@firstpetlife.com.

CEO interview on WallSt.net (10/10/2006)

http://www.wallst.net/audio_bin/2616.wma

If you're waiting for him to call back you're going to be waiting a very long time.

RothIRA, call up Andre and see what's cookin (214-202-8580). We need some more accurate info on this board. I don't want to see any more rumors floating around ("I heard from a friend who heard from a friend who heard from a friend that we might launch by Oct. 1.") Let's get the facts straight.

I've been anticipating for the last 5 months, but I stopped expecting a while ago. I just wish Andre would be honest and tell us what is causing the hold up. If they have the insurance policy set up, they have the partnership with a products wholesaler, they have the 800 number, they have the customer service and claims dept. what else are we waiting for?

It's good to see some new members on the board. I wish I had 'discovered' this stock at .008! As long as FPLF executes it's business plan I think there's no doubt it will be a success. Good luck to you.

By "pink sheets issue" are you referring to the fact that they are not quoted on pinksheets.com? Personally I would like see this company spend their money right now on marketing and getting the product launched rather than the $700 fee to be quoted on pinksheets.com and the thousands in legal/accounting fees required to publish financial and quarterly statements. Once FPLF is generating a good income it would be nice to have the company fully reporting, but for the moment I don't see any benefit to this. Pink Sheets LLC (pinksheets.com) is a privately owned company that is not registered with the SEC in any way and it is not an NASD Broker-Dealer. They are a business and while they do provide some good info, it all comes for a price ($100/per news release and $500/year to publish financial reports). The recent 15c2-11 document that was filed by FPLF shows they have met all the requirements to be traded on the Pink Sheets - this does not mean their quotes will be shown on pinksheets.com. You can get a quote for FPLF from any broker (i.e. Scottrade, Ameritrade, E*Trade, etc.).

My ticker shows another million shares as positive and the stock price still down 20% on 30,000 shares (out of 2M) that were negative. Usually this would indicate there is a large sell order waiting to be filled but I have yet to see it.

I don't understand this stock. I was watching my ticker this morning and it appeared that close to 1 million shares were bought (all positive) but yet the stock did not move. Then 20K were sold and the stock went down 30%. This has been happening day after day - has anyone else seen this? Or is there something wrong with my ticker?

By the way, I called the transfer agent today and the current number of outstanding shares is 174,230,454. This means about 5 million shares were added to the float since the last time I called in June. Possible reason for this stock price? I'd like to hear some of your thoughts...

First Pet Life to Bring Discount Pet Products to Its Members

August 16, 2006 - First Pet Life, Inc. (Pink Sheets: FPLF) has inked partnership agreements with several major web-based pet care product suppliers to provide its growing membership with extraordinary discounts. Cooperative advertising/affiliate partnerships allow First Pet Life to offer the first health, services and supply one stop shop for pet owners. Through the savings members receive, the pet health insurance policies can virtually pay for itself.

Based on what pet owners are used to, namely to purchase all of their pet care products at the grocery stores or at a pet supply retailer, with First Pet Life, they don't miss a step with the brands of products they're used to buying, they just save time and money by gaining discounts and having them delivered to their front door. They also add the option of obtaining excellent pet health coverage and services to assist in the care of their pets, all essentially for free.

Over the coming weeks, First Pet Life, Inc. will launch its partnership products within its E-commerce pet store.

First Pet Life members get incredible 20-50% discounts on the pet products that they typically purchase on a monthly basis. This is a member exclusive discount program which is a win-win situation for First Pet Life members, product suppliers and insurance provider.

Key quotes from the recent CEO interview:

Regarding the upcoming product launch…
“Right now we’ve got the product ready to offer and…once we start selling policies and products then investors can really start to see this company take shape. We’re right there – we’re right at the crest – we’re going to launch everything simultaneously meaning the marketing as well as the whole company so I’d say we can expect it over the next month…”

Regarding sales and marketing…
“We have plans to launch a national advertising campaign that incorporates television, radio, print and online. We think the biggest thing is putting it in people’s face and we’d really like to do that on a big level and like no one else has done before. I like to tell people who don’t really get the idea of pet insurance, ‘Have you ever seen a pet insurance commercial? Have you ever seen a pet insurance ad? Have you ever seen anything promoting pet insurance?’ That’s part of the reason why pet insurance is so [uncommon] in the United States. We want to…be able to let people know that it’s there, market it on a big scale and…give them the opportunity to look into it.”

Regarding moving to a bigger board…
“We are definitely looking at doing that. Over the next year we’ll get the foundation pretty solid…and once the revenue and company is viable…we can look to move to a fully reporting board…probably sometime around this time next year.”

Closing comments…
“I really think that First Pet Life is a company that is on the verge of exploding because it’s the only company out there of its kind. There are many insurance companies but none that quite touch on the aspect of this industry that we’re touching on.”

CEO interview on WallSt.net (7/27/2006)

http://www.wallst.net/audio_bin/2361.wma