Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
Yes, I have. Q1
New York liquor law prohibits selling wine in supermarkets. I had the rules right, just the borders were blurred. That's why our NY Costco outlet is not Costco, but Costco adjacent. This came up a while ago and was explained in detail by posters far closer to stores.
It's west coast geography. East of Bakersfield and it's all a mystery.
There is documentation in the NJ liquor laws.
The state laws governing alcoholic beverages in New Jersey are among the most complex in the United States, with many peculiarities not found in other states' laws. They provide for 29 distinct liquor licenses granted to manufacturers, wholesalers, retailers, and for the public warehousing and transport of alcoholic beverages. General authority for the statutory and regulatory control of alcoholic beverages rests with the state government, particularly the Division of Alcoholic Beverage Control overseen by the state's Attorney General.
Under home rule, New Jersey law grants individual municipalities substantial discretion in passing ordinances regulating the sale and consumption of alcoholic beverages within their limits. The number of retail licenses available is determined by a municipality's population, and may be further limited by the town's governing body. As a result, the availability of alcohol and regulations governing it vary significantly from town to town. A small percentage of municipalities in the state are "dry towns" that do not allow alcoholic beverages to be sold, and do not issue retail licenses for bars or restaurants to serve alcohol to patrons. Other towns permit alcohol sales 24 hours a day. Retail licenses tend to be difficult to obtain, and when available are subject to exorbitant prices and fervent competition.
There are a couple Costco stores that sell liquor in NJ, but most do not.
It would be speculation on my part as to why they are testing the market at the adjoining liquor store, but it seems like a smart way for Costco to supervise a test marketing situation without having it in the stores. This may be a very important 1st step, which is probably why CB has shown up there on at least two occasions to promote the brand.
Planet Hollywood. $3M year to date. Not the same PR.
Target, Costco, Kroeger, UK, Australia, Canada, more restaurant chains, more states, more countries. Stand by, they're all in the works and at advanced stages. Ubiquitous awaits.
I took my beating and bailed on this one. Like many here, I had high hopes that the charismatic, seemingly passionate CEO would build something great here. Everytime he went on You Tube, I bought more. Then radio silence and ignoring the basics of business requirements - like filings and reports - and it became obvious to me this was doomed. I could either watch the price deteriorate daily, ro get out and never look back. Lesson learned. Adios.
Q3 ER: Higher Revenues, Lower Liabilities, Lower Debt, Higher Market Penetration. Great growth for ICNB
I would not make such a bold prediction, especially with the proof of concept as close as tomorrow. I think we'll all be surprised tomorrow as the Q3 report is analyzed and people understand what's going on here. I too had estimated $400K, but no one form the company ever stated that - unlike the projection made a few days ago by the CEO.
I'll be so bold as to predict your prediction will be proven inaccurate in the am.
Revenues: UP! Liabilities: DOWN! Debt: DOWN! Market Penetration: UP!
ICNB financial health and shareholder value: IMPROVING DAILY! Stand by for more great news!
Santa Barbara BevMo selling zero sugar 2:1 over Rose and Brut. Last week at least
None of us have seen audited fins - they don't exist in the public purview. I can only go by what information is public, so $2M comes from the last PR. As you have said before, if a CEO publishes knowingly false information of his publicly held company, it's considered an attempt at stock manipulation and it's illegal. I don't believe that is going on here.
I have had communication with Rich and he's divulged nothing to me that is not in the public domain to date, as is his legal directive. But specifically regarding audit and uplifting, he's response was it was in process and targeted for Q1 2018.
Not to much... to demand! Timeframe? That's the rub.
Weren't you supposed to be ignoring me? The example I use, I pay. And I'm a start up. Have you ever worked anywhere that you were required to pay your own travel and living expenses when traveling on company business?
No you won't.
I agree. And though totally speculating on this, I expect expense to grow significantly as the company staff's up and real money is put into marketing and sales. The question is, where does the downward line of expenses intersect with the upward line of revenues?
Come on now, you'll go crazy if you watch every little movement on down days. I know, I'm doing it!
Incorrect again. The company complies with it's fiduciary responsibilities by filling and reporting as required. It's available for all to see. What are they not doing that you'd like to see? Daily updates? Share detailed business plan? Send you royalties?
Here in SoCal, the sun's out, the sky is blue and the Belissima is flying off the shelves in my local BevMo. What could be better than that for an ICNB investor?
Much is made here about Chirtie's royalty and Rich's salary . Rich's salary is $150K/yr. (which is deferred, but not waived). This is not big money for a start up CEO. $500K-1M/yr would be big money and would give me pause on a penny stock. To give some comparison, experienced directors or VPs of sales or marketing average $125-165K/yr. (Glassdoor.com) I think our CEO is a bargain. CB gets no salary for her efforts in building the brand, she gets a royalty of 10% of wholesale revenue. Considering her investment time, celebrity and personal good will, not only is this fair, but it is in the middle range of what celebrities are paid for the contribution their celebrity. Despite what is bandied about here, CB is a savvy, well thought of professional who has had success in many areas.
ROTFLYAO? Ok, then.
I'm sure there's a 3 year business plan that estimates exactly when the company will be cash flow positive. Without access to that continually evolving document, it's all speculation. I would prioritize expanding marketing and sales over seeking a cash positive position for the first 3 years .
OK, now you're just whining. Stop it!
Feeling like a stuuuupud dope is a gift! It allows us to laugh at ourselves. It's like a reset.
Last Tuesday, Rich said there would be more news by the end of the week - and there was! He then said there would be more news this week - and there will be!
We're in for a ride, so buckle up and lighten up! Nobody's gonna die here.
No, you're not. But the feelings pass. Stop listening to the noise - it's unhealthy.
Remember why you/we got into this stock in the first place: Great product in an explosive market sector, CB has succeeded in every endeavor she's involved in, Rich's experience gained from previous failures. They are driven to build a successful brand and company.
I have done my own DD, which resulted in substantial investment. I've been monitoring CB and the CEO's approach to building the brand and expanding distribution very closely. They done amazingly well with little money in a short time. To go from essential zero revenues to $2M+ in the first year is pretty amazing. My own endeavors, filled with good people, good intentions and a good business plan have not reached those levels at that pace.
It's also unhealthy to believe all the hype. It raises expectations of quick profits, "20 bags" and "zip code changers". It can be pretty seductive. Buyout talk is nonsense, at least at this stage. The company needs to build brand awareness and sales volume in order to be worth something. 3-4 years solid sales would garner some serious exit coin. This happening at a rapid pace, but that pace will never be fast enough for many.
The house prosecco was $8/glass. I don't remember the brand, but he sells a case a night on the weekends. The super prosecco was $16/ glass. I believe it was Nino Franco. He will be carrying Belissima shortly, probably at $10/glass.
Remember DOCG is not a guarantee of quality, only of grape origin. There is no governing body that determines or ranks quality, other than your own. There are those that say getting the "G" may be as simple as a couple well placed donations, but I do not have experience in that area.
We can move on now.
How many bottles per month qualifies as "mass produced"? Would it be a better product if, say, they were made one at a time? Is there no economy or scale or consistency at volume that weighs in favor of substantial output?
In blind taste tests at my local trattoria, Bellissima held it's own against prosecco that retails at twice the cost, so if it's cheap and repackaged, they must be doing it right.
I've been in this for almost a year. No one I've ever shared Belissima with thought it tasted anything but wonderful. But that's not the point here is it?
This makes no sense at all. COGS higher than revenues? Do you know how much prosecco that would yield? They're sure not giving it away in CA. BevMo, Erewhon and a bunch of liquor stores, restaurants and bars are selling it, people are enjoying it and they're reordering. But send some of that free stuff from PA. We would enjoy it on these balmy late summer afternoons.
Nobody's buying today, except the 15M+ that are buying and a few cheerleaders.
That was Q2, which ended up with $196K revenue. A couple weeks into Q3, Rich issued a letter to shareholders that Q2 revenues had already been doubled in Q3. Q3 should be around $400K.
Publix stocked today. More big store distribution announced next week. $2+++ mil revenues this Q. International about to explode.
Things are looking up around these parts. Good work Rich, CB and team.
The CEO has answered all of my emails and texts, and I have asked the questions that concern all stockholders of ICNB. He has gotten back to me usually within 24hrs or at most within 48 hours. I use what I consider to be appropriate business communication and the response is likewise professional.
Agreed.
I checked the TA today and there are now 1,104,391,831 shares outstanding. This coincides accurately with the 120M shares used to secure the new funding that were revealed by the CEO today - shares that are restricted for two years.
There are those who are always screaming dilution!, scam! crook!, ad infinitum. I doubt there's much anyone can say, nothing Rich can do, and no news, however positive, that will change their tune.
My guess is most of those people need the attention, need to be heard and being the contrarian gets that attention. I enjoy the factual, clear eyed, agenda free posts that add something educational or insightful to the process.
The rest is just noise.
The CEO has been communicative, straight forward and diligent. I do not believe for a second that his agenda, drive and efforts are anything other than to make this a successful endeavor.
Clear eyed and accurate!
That was not my takeaway from my conversation. They would sell out one day and restock overnight. There’s not an identifiable shortfall in the production chain. People like it. They buy it. They come back for more.
This is very good! Rich has been very communicative about what’s going on. His statements synch with my experience of building a business. He doing everything correctly this go round.
BevMo unaware this is a share selling scam! Stopped by today to buy a couple bottles. The manager said that the brut and rose have been steady sellers since introduced and they’ve had to up the ordering as they have sold out several times. I didn’t have the heart to tell him it was all a scam and they’re about to loose everything.
He said both, in two separate references.
Incorrect. Investors need only register with the SEC if they acquire or own 5% or more of a publicly held company. And SEC reporting company would not divulge the names of individual investors. Learn, then post.