Look at the WNDW website: what do we see?
Watch the video first.Its not a first-rate quality piece of video but it's nice enough, and it looks like they spent some of the money on machines, lab coats, stock music and captions - but they don't stretch to dialogue and the whole thing contains no useful data.
It is also apparently the same source of stock photos used repeatedly throughout the rest of the site.
Do you see lots of researchers and workers toiling away to help make your investment dreams come true? That's ok; neither do I.
Next: take a stroll around the various sections. Start with the gallery. what do you see? You see lots of pictures of the same dude holding a small, attractively tinted piece of something - or you see other small pieces tint in front of urban vistas or flowers.
Take a closer look at Dr Scott Hammond, the company's principle scientist, who features often and prominently. Look him up online. What is his experience; how long has he been in position for, and how old is he again?
While you're at it: take a closer look at the rest of the team.
More later.