(My two cents) I can't get mad, because I am sure there are a lot of people wanting to make a huge profit by short selling this stock. A lot of time I feel like an idiot by continuously buying more and more stock, and the number just keeps going down. Gladly I am just aiming for a retirement fund, and still got almost 50 years before that happens. All I know its that I will continue to purchase more shares and more cases from amazon, because I really like the product and believe in it. If it becomes greater than gatorade great, and if it doesn't oh well; I'm not going to like it any less and its also not the only root of my portfolio. I am just glad I do not let the comments in this blog to change my view on the product, because the negativity here can get out of control. Regardless of the matter, I hope everyone does well and that one day I am able to purchase this product while I charge my car on a road trip. For the time being I have to settle with something else till then.
Best of luck everyone