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A Letter from the Chairman
December 21, 2015
Dear Shareholders,
The Holiday Season is in full swing, and we all find ourselves reflecting on the year that has passed and looking forward to the
upcoming year. In 2015, we had a very dynamic year that included impressive growth and many obstacles to overcome. Our company
substantially grew up, and we learned a thing or two along the way. With owning 100% of VitaminFIZZ and a responsible share
structure completed in 2015, we are well positioned to acquire our workhorse brand and expand nationally in 2016.
VitaminFIZZ
The acquisition of 100% of VitaminFIZZ, our flagship brand, in late 2015 sets our company up for rapid expansion in the coming year.
However, the acquisition did come with an intangible price: mainly the time required to complete negotiation. From July through
September, 2015, the forced expansion of VitaminFIZZ was slowed to organic growth while the VitaminFIZZ acquisition was
negotiated and closed. In reflection, the final outcome was well worth the price, and our company and shareholders received what we
deserved: complete control and 100% ownership of the VitaminFIZZ brand which was built on the back of Minerco and its
shareholders. Looking forward to 2016, VitaminFIZZ will be substantially expanded in geographic availability with additional flavors
and functionalities.
Workhorse Brand
Our workhorse brand, a juice branded with a long running well-known children’s program, has been completely negotiated with an
assignment of the licensing agreement. We have requested a re-set of the licensing agreement from the licensor in order to deliver
even more value to the acquisition for our company. We expect to receive this re-set of the license in the coming weeks; however, this
time of year provides for a slower work schedule. Once the acquisition and licensing re-set are closed, we will move quickly to
repackage the workhorse brand for initial and direct placement into national accounts.
FY 2016, Q1 Financials
Today, we filed our Quarterly Report on Form 10-Q for the first quarter (Q1) of Fiscal Year (FY) 2016 (ending 10/31/2015). Our results
for the period are measured more in intangible accomplishments than in quantifiable numbers. Considering the negotiation for 100%
ownership of VitaminFIZZ started in July, 2015 and the acquisition was closed in October, 2015; the Quarterly Report provides a few
How did the "last 8 minutes to load the boat" on Friday work out for you?
I thought last Friday we only had 8 minutes to load the boat. What gives?
you just said it was this week.
So where's the news at?
Ok, so tell us everything positive that has happened so far. And don't tell me things like "going national", "workhorse brand" and "game changing" account because those things have not been confirmed as a fact.
From the 10-Q
"As of October 31, 2015, the Company owes its current Chief Executive Officer $295,161 ($238,911– July 31, 2015) in accrued salary ($18,750 per month) and $140,341 ($181,044 – July 31, 2015) for advances made to the Company"
You're right it is 100% my fault for not selling when I was in the green but I suggest that you take a trip down memory lane and look at previous tweets you made, let's not pretend that some people didn't have an influence.
Speaking of dollar signs, this statement from the last Q says that they didn't have enough money to continue operations....
"Our cash on hand of $281, as of October 31, 2015, will not allow us to continue to operate until we receive Athena revenue proceeds and additional financings."
where do you think this additional financing will come from?
they're burning through so much money each Q that they can't even support current operations so how will MINE be able to afford and support future acquisitions?
In regards to the SS, how do you think the company will continue to operate with only $281 in cash and losing 1.5 million a Q?
Kind of hard to put the past behind us when that's all we have to look at.
The thing you're not understanding is that there is so much more to the success of a beverage than just the taste. You really think that Red Bull, Monster and Rockstar are successful just because of the taste? The branding and packaging have a huge part in the success of a beverage not to mention the amount of money it takes to advertise.
The reason we are pointing out the crowded sparkling water space is because they are all almost the same in packaging and design. most of them have colored labels to match the liquid and a picture of a fruit to match the flavor. How do you expect customers to notice VitaminFizz when it blends itself in with the rest?
I think one thing worth noting about the beverage industry is if you weren't one of the firsts in the game then the market isn't very accepting of new brands unless you're cheaper.
Like you have stated multiple times, this space is way too crowded and in my opinion the only way to grab customers attention at this point is being cheaper than the rest. I think VitaminFizz was just too late to the game.
IMO I think the real home run for MINE might be the vitamincreamer or the CB Tea, if they even come to fruition.
Is it too late to buy cheapies? I hope I didn't miss out on this!
ok and they liked the taste of VitaminFizz, I like the taste of VitaminFizz, So what?
I'm not trying to persuade anybody, I was just trying to reiterate what 2obee was saying.
That's my point, you gave fizz to a tiny sample of people out of 300 million and because they liked it that makes fizz the best tasting sparkling water? Give me a break.
Just because something tastes good doesn't mean it's an automatic hit. How are people supposed to know that VitaminFizz tastes "better than the rest" just by looking at it on the shelves? The fact of the matter is not everyone likes the same thing. Some people like sparkling ice and others think it's disgusting. How do you know that "just about" everyone that tries fizz likes it? did you hand out samples to all of the 300 million people that live in the united states?
you're right we have,but can you blame people for being skeptical?
You talk as if all of these things have already come to fruition. How many times have we seen "forward looking" statements disappear into a black hole?
The only way most of us can be convinced at this point is to show us something tangible, enough talking about it, show us.
Obviously nothing starts at the top but this is literally comparing Apples to Oranges.
Yup let's compare a revolutionary and innovative tech company to a energy resource company that bought the rights to a fizzy drink. This is ridiculous.
That's one of the main reasons why I lost faith in VitaminFizz. I walked into one of my local grocery stores and saw about 3 or 4 products similar to VitaminFizz. They're all so similar in packaging that it's very hard to notice the different brands just by looking at them. Some people just don't understand that even though VitaminFizz may taste better, it blends in with the other brands.
You have got to be kidding Scout. Most of the negativity being spread on here are from current/former MINE shareholders that have been here long enough to see right through the BS that management keeps throwing at us. We're sick and tired of forward looking statements that get thrown into a black hole and disappear while another rabbit gets pulled out of a hat. IN MY OPINION.
Are you serious?
Just because a company has products does not mean it is "The best long term investment ever" That statement is ridiculous.
Everything I say is just my opinion.
You can say that about any drink though. Coke tastes different than Pepsi but they're still both a soft drink.
I don't care about what OTHER companies do, MINE is supposed to stand out from the rest. That's my answer to your question.
If you're trying to establish yourself as a reputable company and as a brand, it would be nice to file things on time so you don't leave your investors waiting and wondering.
Because when you say things like this.....
"These potential agreements / partnerships would allow Level 5 to have multiple endorsers for our entire portfolio of Brands,
without exclusivity. To responsibly advance these negotiations, we are increasing our authorized shares to position the company
to take advantage of and execute these unbelievable opportunities."
And then a few months later say this.....
"While we have talked with many possible endorsers of VitaminFIZZ, like a national advertising campaign, a celebrity endorsement is currently premature. Until there is significant product saturation in most of the major markets, a celebrity with a truly national audience is an irresponsible deployment of precious capital. Our capital is much better used for market expansion and local advertising /sampling, to name a few."
How can you expect people to not be upset with this?
Well, like someone said previously, Coke has fruitwater and pepsi has Aquafina. What makes vitaminfizz so special? Pepsi could literally come out with "rosy turd water by aquafina" and walgreens would be throwing out cases of vitaminfizz to make room for Aquafina.
why would coke or pepsi waste their time with vitaminfizz when they can branch off of their own well known brands. This is such a competitive market place.
Is there still time to make it to the vitamin fizz launch party or was that put on the back burner too?
Yup it's always the flippers or the mm's or the bashers or the shorts. Not the fact that there's only 56 million in volume with a stock that has 3.5 billion shares. Stop making excuses
As a former shareholder I would just like to point some things out that don't sit right with me about this company. During the conference call last year it was clear when vanis said that revenues were significantly lagging behind and we all understood why, and then to counter the lacking revenues you had ezra talk about how they were in talks with a celebrity that had the largest online following, about a month later we had a billion more shares dumped on our heads and then to counter that implied that the "celebrities" preferred shares instead of cash. Then a few months later it's all of a sudden premature to talk to a celebrity or have someone endorse the product. Now to counter the poor quarter numbers you have Vanis talking about uplisting. Do you kind of see a pattern here? I truly do enjoy vitamin fizz and I think it is a great product but it's enough of this "buttering" up shareholders concept after bad news.
So sick of people only telling one half of the story....
Yes MINE only made 7k this Q, why? because they put out a limited supply of product into the market to see how successful it would be.
why is it necessary for beverage companies to do this? Simple, why would a company throw around millions of dollars distributing an
untested product into the market and risk it being a complete failure? You have to poke your head out first to see if people will actually
buy the product before you fire up the rocket engines and take off.
Now about the 1 billion A/S Increase....Why would they do this? Well from this statement from the launch pr I think it is clear....
"Additionally, and even better than endorsement talks, many potential endorsers are interested in partnering with Level 5,
together with Power Brands, to introduce their own beverage brand(s) under the Level 5 Brand umbrella.
These potential agreements / partnerships would allow Level 5 to have multiple endorsers for our entire portfolio of Brands,
without exclusivity. To responsibly advance these negotiations, we are increasing our authorized shares to position the company
to take advantage of and execute these unbelievable opportunities."
If you are interested in partnering with Level 5 to create your own beverage brand wouldn't you want to own shares in the company
that you would be creating the brand under? I know I would! The shares HAVE to be restricted until the deal is done to make sure the
endorser(s) get the EXACT amount of shares that was agreed upon.
People can scream we're stupid for investing until their heads explode. I am not selling a single share because I know these guys are taking
the proper steps. Everything they said in the CC is coming to life. In 3 months we'll see who the stupid people are.
NWGC Short Selling Report.....
http://otcshortreport.com/index.php?index=nwgc&action=view#close
LMAO! I think we now know that you are the one who started the scumbuster twitter account. You created an Ihub account 2 days ago and a twitter account yesterday just to spread false and irrelevant information. This is pure comedy at this point.
Does this conspiracy come with a tin foil hat?