IMHO-Timing the market is a fools game. I understand the argument about wasting PR's etc... Which PR will get more attention, the positive one released when everything else is negative, or the positive one released when everything is positive. I would personally like to see the company release information as soon as they can (protected of course) to provide visibility. In my experience wall st. wants visibility and withholding info or the perception of withholding info will turn institutions and analyst off. Look at any major company and you will see a steady release of info. The most rewarded companies are the one's that communicate with the street and tell it like it is. If we have what we think we have lets tell the story, the price of the stock will take care of itself over time. Why would we want an artificially inflated price anyway?