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I rarely respond on the forum, but I'll bite on this one, because you bring up some interesting points, and I appreciate your technical background.
The family and I watched Jack Ryan: Shadow Recruit, a 2014 release with Chris Pine, Kevin Costner and Keira Knightly the other night on Ultraflix. I had it on the 6Mbps setting. Our screen is 120". I have the NP1 connected to my system.
At 6Mbps, the picture was clearly superior to Netflix or Apple TV. I would also say that for the most part it looked better than any Blu-ray that I can recall in recent memory. The reality is we are moving to a marketplace where most people, myself included, appreciate the benefit of streaming. Ultraflix lets you do that with the largest number of 4K titles, and maintain a really amazing picture. I would encourage you to do a similar test.
There are two realities at play here:
1. Many studios--not only Paramount--have little if any native 4K content. Even the new Terminator Genisys that Ultraflix offers was done in a 2K world. I am guessing the majority of Paramount titles on Ultraflix come from 2K digital masters.
2. Having said that, a ton of folks are buying 4K TV's and most will tell you that 1080P content looks worse on them than it did on a native 1080P set. The upscaling provided by the TV manufacturers is not very good. People are willing to pay a premium for content that looks good on their 4K sets. Compared to the built-in scaling, Ultraflix looks a lot better.
3. I am going to guess that the 2K content from Universal which Nanotech gets exceeds Blu-ray quality. And, based on my own viewing experience, the process they use to create the 4K files for Ultraflix is impressive. The simple fact is that the Ultraflix material looks very good, even at 6Mbps. So, I believe there are some extra pixels in there, and I believe they look quite nice.
With the Black Friday deal of $1.00 to $2.50 per title, Ultraflix is hardly charging a premium price. In fact, it's a pretty amazing value.
Regarding your other comments... People have been speculating on the company's demise for some time on this board, and it has not come to pass. There are many other talented folks behind the scenes that have taken on the challenge, and by the looks of things they are making impressive progress.
Big Picture/Summary:
Ultraflix has created a solid infrastructure/foundation to stream 4K content. They are continuing to grow their system to be capable of serving a large number of titles to a very large number of customers on a variety of platforms. This is where the long term value of the companies lies.
Right now they do this with a mix of content. This includes some Native 4K, some is scanned from film, and some is upscaled from 2K. The weak link on many 4K displays is the way they scale HD content to 4K. Ultraflix upscaling is visibly superior.
Customers have shown that they want the convenience of streaming. The picture quality of Ultraflix beats Apple TV or Netflix easily. For people with 4K TV’s this is a no-brainer.
So, here’s what has happened in November.
Ultraflix is now working on 2015 Sony 4K televisions. Ultraflix has started a promo where Sony customers can watch Terminator Genysis for free. This is a great way to sign up new customers.
Ultraflix is now working on Samsung 4K Tiezen models.
Ultraflix has now uploaded close to 300 titles from Paramount (from a total of 900 titles they have rights to), giving them a legitimate selection of “A” list movie titles.
Ultraflix has launched a strong Black Friday promo with very aggressive pricing. 99 rentals for $99. 25 rentals for $49.99. 10 rentals for $24.99. Nobody else combines the convenience of streaming with this kind of quality at this type of pricing.
In addition to 2015 Sony 4K and Samsung 4K Tiezen, Ultraflix is currently available on Vizio 4K sets, and is available through the Google Play store. Nanotech has also announced that the service is coming to Hisense, ROKU and Amazon Fire TV among others.
Not a bad month.
As an investor:
Nanotech has clearly struggled to fund this, and that reflects in their current share price.
Having said that, the potential upside to what they are doing is huge. Just like companies like Blockbuster were eclipsed by Netflix as HD became the standard, there is now an opportunity for the next generation of services to eclipse Netflix. Ultraflix could very well be that service.
Let's try this one more time s l o w l y...
The scanner's input is the film. The scanner's output is one single TIFF or DPX file for each frame of film that is scanned. That's a lot of still image files for a full length movie. Which commonly becomes a TIFF sequence. Look it up with that Google thingy.
The scanner has nothing to do with outputting a compressed movie file.
Make sense?
I thought so.
Nanotech uses the Lasergraphics scanner which creates a sequence of TIFF still images—one for each frame in the movie. You can google “TIFF Sequence” and get a lot of good information. This is a very common process. Here are the basics:
The scanner takes a picture of each individual frame of film. Those individual frames are saved as TIFF files because the quality is very high. Think of this as the uncompressed master file for each movie. There are 24 frames per second, so it becomes a pretty huge file size. At some point those individual TIFF files (the sequence) are compressed to the H.264 or H.265 video stream and synchronized with the separate audio track. That is the final file which is streamed by Ultraflix.
As previously discussed: Lasergraphics scans in 4K with TIFF and DPX file output. That is spelled out on this page: http://www.lasergraphics.com/director-output-samples.html. You will clearly see the 4K output samples. If you'd like, you can download the sample which opens as a 4096x3112 file. Not only is that 4K, it actually exceeds it by quite a bit. Consumer 4K/UHD is 3840x2160.
There really isn’t anything to argue about here. It’s 4K. All of this is becomes clear when you look at a few of the Ultraflix titles on a 4K display. I did and the quality is absolutely there.
No, the Ultraflix movies are 4K.
As those who have followed the board know, there is a great recent review of Ultraflix picture quality. Interstellar was tested:
Compared to Blu-ray: “there was no question the UltraFlix stream showed more detail."
Compared to Other streaming services: "The moment I saw the first few frames of Interstellar in streaming 2160p, I realized it made the 1080p streams from Amazon, iTunes, and Vudu look inferior, even outdated.”
The full review can be found here:
http://www.avsforum.com/forum/39-networking-media-servers-content-streaming/2099010-streaming-interstellar-uhd-ultraflix.html
As to the scanner performance: Lasergraphics scans in 4K with TIFF and DPX file output. That is spelled out on this page: http://www.lasergraphics.com/director-output-samples.html. You will clearly see the 4K output samples. If you'd like, you can download the sample which opens as a 4096x3112 file. Not only is that 4K, it actually exceeds it by quite a bit. Consumer 4K/UHD is 3840x2160.
All of this is becomes clear when you look at a few of the titles on a 4K display. I did and the quality is absolutely there.
The reviewer says the picture quality is better.
From a picture quality perspective, Ultraflix is the clear winner.
Umm... How about posting the full quote...
The moment I saw the first few frames of Interstellar in streaming 2160p, I realized it made the 1080p streams from Amazon, iTunes, and Vudu look inferior, even outdated. Interstellar on Blu-ray fared quite a bit better versus the UHD stream, but there was no question the UltraFlix stream showed more detail.
The Lasergraphics Director does scan in 4K. Please see this sample image from the Lasergraphics website:
http://www.lasergraphics.com/files/director-output-sample-35mm-4k-1-graded.jpg
In addition to JPEG there are TIFF and DPX samples, all at 4096x3112 resolution.
And, Mark Henninger from AVS Forum did a review comparing the picture quality of Interstellar on Ultraflix to both 1080P streaming and 1080P Blu-ray. His test was pretty complete, testing all three formats at the same time on 3 4K monitors. According to Mark, the Ultraflix 4K image is better.
Please see this link:
http://www.avsforum.com/forum/39-networking-media-servers-content-streaming/2099010-streaming-interstellar-uhd-ultraflix.html
It's working for me. Please check your electrical cord and make sure the TV is plugged in.
Ultraflix Quality vs. Blu-ray & Streaming Services:
Here is a very good review from AVS Forum, which is one of the most popular on-line forums for home theater enthusiasts.
The review is from one of their most respected writers. The bottom line is that Ultraflix picture beats both Blu-ray and 1080P Streaming. The amount of difference you will see depends completely on the size of your screen and the viewing distance.
Here is are some quotes:
"The moment I saw the first few frames of Interstellar in streaming 2160p, I realized it made the 1080p streams from Amazon, iTunes, and Vudu look inferior, even outdated. Interstellar on Blu-ray fared quite a bit better versus the UHD stream, but there was no question the UltraFlix stream showed more detail."
"Streaming formats tend to struggle the most on dark shadows. Often, it is the shadowy scenes that trip up compression algorithms. With movies that take place in outer space, I sometimes see macro-blocking and posterization show up in nebulas, galaxies and other complex, wispy textures. Whenever such artifacts manifest, it takes viewers out of the movie instantly—suspension of disbelief is broken. However, with Interstellar on UltraFlix, I stayed in the movie the whole time, despite the 2-channel audio. The stream looked pristine, even in the deepest shadows, while action scenes rendered with great detail—the 1080p streams would always become blurry when the action picked up. When I scrutinized the UHD image close up, I was rewarded with nothing less than accurately rendered film grain—that's amazing!"
"The benefit of having four times as many pixels was not always obvious; it varied depending on the content of the scene. Many scenes that take place on Earth—especially static shots with dialog—looked practically identical on Blu-ray and via UltraFlix. Nevertheless, the UltraFlix version tended to look just a bit better if you scrutinized it—details like hair and fabric had more detail and texture in UHD/4K."
"Some of most impressive improvements afforded by UHD/4K involved the amount of detail seen in outer-space scenes. I especially appreciated the improved rendering of the surface textures on the Ranger (the spaceship in the movie), planet surfaces, and all the trippy details in the scenes near a black hole."
The full review can be found here:
http://www.avsforum.com/forum/39-networking-media-servers-content-streaming/2099010-streaming-interstellar-uhd-ultraflix.html
By the way, the host computer is not used as you describe. It's main job is to control the scanner via the Lasergraphics software. It is used for basic scan control and image correction on a frame by frame basis.
See below:
http://www.lasergraphics.com/director-features.html
Host computer pre-configured and ready-to-use with MS Windows and Lasergraphics CineDirector ™ Motion Picture Film Scanning System software featuring:
Full transport and scanning control
Adjustable horizontal and vertical framing with visual selection of scan area
Aperture and shading correction
Automatic or manual DMin calibration
Fast interactive grey balance and base calibration
Shuttling from 1 to 100 frames/second (200 frames/second for 16mm) with image preview and KeyKode recognition.
Selectable imaging speed from 1 to 19 frames/second
KeyKode-based job management
Multiple simultaneous output resolutions and data formats including DPX and all popular QuickTime codecs.
Fast HD QuickTime Dailies
Per-clip color correction
Negative film type optimization
Many common negative film types are carefully characterized at Lasergraphics to allow CineDirector to compensate for variation. The result is more accurate color reproduction and less time spent color grading.
RollView ™ with thumbnail preview and automatic clip/splice detection at up to 100 frames/second (200 frames/second for 16mm).
Ultimately the movie is not assembled/finished on the Lasergraphics Director. That is done on a separate work station. It's not even possible to do it as you describe, and it would be highly inefficient even if you could.
It's all right here. What matters is the output data that is created.
http://www.lasergraphics.com/director-output-samples.html
Download their sample if you don't believe me. Open it up.
It's 4K. In fact, it's 4096x3112.
I can't be more clear.
Period.
You're looking at the output section for the imaging system. You are correct that is 2K, HD, SD.
What you are not looking at is the output data formats which includes TIFF and DPX. That is spelled out on this page: http://www.lasergraphics.com/director-output-samples.html. You will clearly see the 4K output samples. If you'd like, you can download the sample which opens as a 4096x3112 file. Not only is that 4K, it actually exceeds it by quite a bit. Consumer 4K/UHD is 3840x2160.
As you may know, a TIFF sequence is a very common way to work with video content. At the most basic level, every frame of film is scanned as a single TIFF file. Those TIFF images are loaded into the timeline and a separate audio track is synched with them. The result is the final 4K movie.
Luckily, there is a Best Buy in most neighborhoods--probably even in yours. So, it is more than easy enough to do some DD and find out for yourself.
In all seriousness, think about what is necessary to roll out an end cap display in Best Buy locations across the country. Think about what goes into the decision on each and every frame of that video. The fact that Ultraflix is included says a lot to me, and I think will say a lot to anyone who sees it.
There's never been a subscription fee. Nanotech has talked about it, but it hasn't happened yet.
Right now there is free content and video on demand content. Also, every video on demand has a free preview, so there is a lot of free content to check out.
There are 22 concert titles, 25 IMAX titles, 24 Iron Dragon martial arts movies, and 11 major studio movie titles. Everyone of them has a free preview. Want to see a little Interstellar? Go right ahead. The free preview for G.I. Joe is particularly awesome. It's got all the big time studio effects, London gets blown up, the President is at the White House holding a press conference, but he's an imposter, and then the battlefield changes to outer space. You've got Dwayne Johnson, Bruce Willis, and Channing Tatum in the cast--all of them are A-list talent. I could see playing that preview over and over as a killer little home theater demo when friends come by.
How about a little Santana or Muse or Elton John, or Aerosmith? It's all there, and the preview is free. If you want the full concert, that's an option too. The IMAX titles also include many of their most popular: Adrenaline Rush, Dinosaurs Alive and Legends of Flight. Again, free previews, or VOD purchase. There's a lot more to chose from. This is just some of the content highlights. There's plenty more.
The speculation is that at some point, Ultraflix may offer a subscription which would give you access to the majority of the content, but not to everything. Or, you will be able to stick to the VOD method.
As I explained, it's an auto demo loop. It does a couple of seconds on each feature in English, then it switches to Spanish, then it switches to French. You'll also notice that the label on the upper left corner is printed in 3 languages. Kinda makes sense.
It's also just a matter of the exact moment when I hit the shutter. I have pictures with all three languages. It's actually pretty common in North America as you can cover all markets. Think of all the people in Canada that speak either French or English, not to mention all the people in the U.S. that speak either English or Spanish. Not sure if these sets are also sold in Mexico, but they might be.
Below is an extra picture in French, just so you can see all 3 languages. And if you're familiar with the Moving Murals 4K demo on Ultraflix you will recognize this as exactly the moment when it switches from the scenic mountain shot to the city at night.
p.s. Sorry about my finger being in the picture again...
Hey Kitt, You're gonna like this!
So, I went into Best Buy yesterday and they had the new Vizio 70" on the end cap. There's a demo loop that runs continuously.
No remote, and no button pushing required. No disc player or anything. It just plays.
You can tell it's the actual Vizio loop because they call out their key technology/features at the bottom on an overlay. And, in the time I was there, Ultraflix came up twice--three times if you include the extended Moving Murals 4K demo that they show. And, by-the-way, the Moving Murals picture looked amazing.
And, note that Interstellar is shown on the Ultraflix menu.
Also, the only other app that got highlighted in the demo loop was Netflix. So, basically Vizio is showing Netflix content, Ultraflix content and their own video on this loop.
Pictures below.
Your point?
Made for IMAX titles...
Check Imdb. Yes, these are all "short" movies, but Ultraflix is showing the complete movie. Generally these are around 40 minutes. This is very common at IMAX theaters, and not just for the titles Ultraflix has.
Space Junk
http://www.imdb.com/title/tt2180529/?ref_=fn_al_tt_4
Fighter Pilot: Operation Red Flag
http://www.imdb.com/title/tt0353168/?ref_=fn_al_tt_9
The Last Reef
http://www.imdb.com/title/tt2070717/?ref_=fn_al_tt_2
Adrenaline Rush
http://www.imdb.com/title/tt0353164/
Let's keep this real... Here's the detailed count.
There are 24 current IMAX titles on Ultraflix 1.6. Average is about 40 minutes each. That's 16 hours.
If you look at the next biggest category in terms of titles--Concerts and Concert Documentaries, there are 19 titles averaging about 2 hours each, or 38 hours total.
If you count concerts, major studio feature films, IMAX and Iron Dragon, Nanotech is closing in on about 100 hours of quality pay content.
I say that's pretty impressive, and if it keeps growing at this rate, it will be something that a 4K TV customer will want to check out.
The confusion is in two separate numbers:
1. What is current live on the site. This is the number I am talking about.
2. What Nanotech has acquired/has rights to but is not live yet. This is a much bigger number.
This is in addition to the free content that has been on Ultraflix all along, which includes additional music videos, action sports, moving murals, travel, time lapse and other. Many of these are shorter in length.
I'd guess it's about 150 hours live if you count absolutely everything.
My list is below.
Major Studio Feature Films:
Rainman
Robocop
Fargo
Rocky
The World's Fastest Indian
Charade
IMAX
Fighter Pilot
Wonders of the Arctic
Space Junk
Ultimate Wave Tahiti
Animalopolis
Mummies: Secrets of the Pharaohs
Mysteries of the Great Lakes
Wild Ocean
Legends of Flight
Arabia
The Living Sea
Rescue
Magic Journey to Africa
The Last Reef
Yellowstone
Alaska: Spirit of the Wild
Amazing Journeys
Coral Reef Adventure
Van Gogh: Brush with Genius
Dolphins
Bears
Dinosaurs Alive
Africa: The Serengeti
Adrenaline Rush
Concert:
Jethro Tull: Live at Montreux
Sheryl Crow: Miles From Memphis
Doobie Brothers: Wolf Trap
Phil Collins: Going Back
Duran Duran: Diamond in the Mind
Aerosmith: Rock for the Rising Sun
Toto: 35th Anniversary
RJD2: Live at the Rave
Peter Gabriel: New Blood Live
Lady Antebellum: On This Winter's Night
The Doors: Live at the Bowl '68
Whitensnake: Made in Japan
The Who: Quadrophenia Live in London
Muse: Live at Rome Olympic Stadium
Elton John: The Million Dollar Piano
Usher: OMG Tour Live from London
Concert Documentary:
Pink Floyd: The Story of Wish You Were Here
Springsteen & I
One Direction: All the Way to the Top
Action Sports
The Art of Flight
Time Lapse
Timescapes
Iron Dragon TV
Saving General Yang
Brotherhood of Blades
Little Big Soldier
Bangkok Revenge
Shaolin
The Last Tycoon
Legendary Amazons
Tai Chi Hero
Tai Chi Zero
IP Man
IP Man 2
IP Man Final Fight
The King of the Streets
Legend of the Fist
The Assassins
Most recent Ultraflix content...
All of these titles are on Ultraflix today.
Major Studio Releases:
Rainman
Robocop
Fargo
Rocky
The World's Fastest Indian
Charade
IMAX:
Fighter Pilot
Wonders of the Arctic
Space Junk
Ultimate Wave Tahiti
Animalopolis
Mummies: Secrets of the Pharaohs
Mysteries of the Great Lakes
Wild Ocean
Legends of Flight
Arabia
The Living Sea
Rescue
Magic Journey to Africa
The Last Reed
Yellowstone
Alaska: Spirit of the Wild
Amazing Journeys
Antarctica
Coral Reef Adventure
Van Gogh: Brush with Genius
Dolphins
Bears
Dinosaurs Alive
Africa: The Serengeti
Adrenaline Rush
Concerts:
Jethro Tull
Sheryl Crow
Doobie Brothers: Wolf Trap
Phil Collins: Going Back
Duran Duran: Diamond in the Mind
Aerosmith: Rock for the Rising Sun
Toto: 35th Anniversary
RJD2: Live at the Rave
Peter Gabriel: New Blood Live
Lady Antebellum: On This Winter's Night
The Doors: Live at the Bowl '68
Whitensnake: Made in Japan
The Who: Quadrophenia Live in London
Muse: Live at Rome Olympic Stadium
Elton John: The Million Dollar Piano
Usher: OMG Tour Live from London
Pink Floyd: The Story of Wish You Were Here
Springsteen & I
One Direction: All the Way to the Top
Iron Dragon TV:
Saving General Yang
Brotherhood of Blades
Little Big Soldier
Bangkok Revenge
Shaolin
The Last Tycoon
Legendary Amazons
Tai Chi Hero
Tai Chi Zero
IP Man
IP Man 2
IP Man Final Fight
The King of the Streets
Legend of the Fist
The Assassins
This represents the best of the pay titles. All of the original free content is still there as well, including the MUSE Madness concert video, The Red Bull Action Sports, and the Moving Murals time lapse.
Big Ultraflix Update today.
Maybe the most new titles I have seen yet.
Robo Cop is available, along with concert videos from The Doobie Brothers, Elton John, Phil Collins, Toto, Peter Gabriel and Lady Antebellum.
New IMAX titles include The Living Sea, Rescue, Magic Journey to Africa, Last Reef & Yellowstone. Probably missing a few.
Get a Samsung or Vizio set and see for yourself!
You're wrong. No need to read the remainder of the post.
Wow. just. wow.
GET THE FACTS!
Google Play is not used to download Ultraflix onto a Samsung TV. Never has been. Never will.
repeat: Ultraflix is not downloaded via Google Play. You find it on the Samsung app menu. You click on it. It installs. Kind of like 99% of the apps for any TV. You install what you want. But, only apps that are approved by Samsung show up on this page.
One more time just in case...Ultraflix is not downloaded via Google Play. You find it on the Samsung app page.
Remember, Ultraflix is on the Samsung TV app page. Has been there for months.
Saying it's not doesn't make it so.....
GET THE FACTS!
You are correct.
(Dang... never thought I'd catch myself saying that to you...)
What's your point?
Every video signal that is delivered to a consumer is compressed.
That's every with a capitol E-V-E-R-Y.
Nanotech does a good job with the compression. I am watching The Who Quadrophenia concert video right now. The faster your internet connection, the better it looks. 20Mbps seems to look pretty good to me. Ultraflix supports up to 60Mbps. Subjectively, I believe Ultraflix is better than what I get out of Blu-ray. Your mileage may vary.
You're changing topics, but ok. I'll play...
No, I haven't seen a Best Buy selling NP1s. From what I read, that was the plan, but it never panned out. The market moved too quickly toward smart TV sets. Sometimes you have to bob and weave.
But, clearly there is a relationship with Nanotech and Best Buy that grew out of those early conversations. It involves promoting 4K flat panel TV's, including Sony and Samsung. That is where Ultraflix fits in, and delivering 4K content has been Nanotech's stated top objective since the start.
So, I believe it will all work out, both for Nanotech, and their shareholders, and 4K TV customers who will find a variety of quality content on Ultraflix.
Hey Mike...
Judder is what you see when 24 frame film content is converted to a TV display that uses a different frame rate. Typically 60 frames per second. Some frames are repeated 3 times, some frames are repeated 2 times. Most people don't notice that, but some people do. Ideally you don't want the signal processed at all, or at the most one time. if the NP1 is set to a 30 frame output, the processing could occur twice-once in the NP1, and again in the TV.
The reviewer was clearly not familiar with Android 101 or how it is implemented on the NP1.
In the NP1 setting menu, there is an "HDMI TV" setting. This lets you choose "HDMI 4K2K" at 24Hz, 25Hz or 30Hz. The best setting for watching movies on the NP1 would be 24Hz as it is the native frame rate.
At that point, depending on the TV, you would either set the TV to display a 24P signal, eliminating any judder. Or, you would set the TV to display a 60P signal, and with decent 3-2 pull down, you would again see no judder.
The NP1 displays a great picture. Judder is not an issue if you simply set the output as I describe. The main picture quality variable becomes your internet connection speed. Nanotech has done a very nice job encoding multiple streams for each video. Ultraflix then tests your internet connection speed, and serves you the stream that best matches that speed. While it can deliver a 4K image with as little as 6Mbps, it certainly is better to have a connection speed around 20Mbps. At that speed, there are pretty much zero picture quality issues with the NP1.
It's not a contention.
It's fact. 100% pure fact.
Sorry that facts bother you.
Absolutes are a little tricky. To say "never" is far from correct.
NTEK has delivered on many promises. Have they delivered on everything? No. Has the market changed/evolved? Yes. Has Nanotech needed to bob and weave with that market? Without a question.
At their core, have they said since day one that their focus was never on the hardware as the primary revenue generator? Yes they have. They've been focused on content, and that is happening.
Did the NP1 not pan out as either Nanotech or many investors had hoped? It is clear that it did not. Kind of reminds me a little of the Apple Newton. Apple managed to get past that one, and I kinda think Nanotech will get past some of their early issues.
So, I just gave you a list of 16 titles that are live--right here--right now on Ultraflix.
And that doesn't even count the additional Iron Dragon titles, which personally I have no interest in.
There's nothing "coming soon" about it.
I'd say the promises are being delivered on.
I'll take that bet.
Of course it is. Kind of like any other publicly traded company.
But, now it's also timed to sell some video on demand.
Funny! But, sadly and likely, correct!
The great thing is that slowly but surely Nanotech is delivering on their promises. 10 titles becomes 20, 20 becomes 40, 40 becomes... I can see this as something the average 4K customer will be interested in. Right now, particularly for their concert content. Over time, I also believe the quality studio content will arrive. It is already starting to.
Not to mention Samsung and Vizio have happened, and Sony is apparently just around the corner. And, so is 2015 CES.
Things are looking positive.
Nanotech seems to have a little issue with their timing. The World's Fastest Indian" showed up today. I am guessing the MGM titles and the other titles they promoted just before Christmas will be up in another day or two.
Hopefully Nanotech will dial that in a little better, but bottom line is they are delivering.