5 actions Fuse could take to be successful
1. Ask Tiger, Andy Murray and other big names to tweet about the product, and share online promotions with their followers and generally talk about the products. That is the only way their large DROP holdings will appreciate over time, and it only takes them 1 minute. Just ask!
2. Use Tiger, Big Papi, Andy Murray and other big names (not just Zoe) for PersoniCom programs. Having Zoe – a relative unknown - say “Hi Steve, your friend Bob tells me you’re a runner” (http://custvideo.personicom.com/zoefblogin.aspx) is great, but having Tiger say “Hi Steve, your friend Bob tells me you play a few rounds there in Ohio…and here’s how ElectroFuse can help your game…” is going to freak people out and will go massively viral. Tens of millions of views.
3. Push Enerjel with orthopedic surgeons and physical therapists. Chris Versteeg says that Enerjel helped him rehab his torn ACL. That is a powerful statement given the number of similar injuries that occur each year, and if orthopedic surgeons start recommending the product to patients for rehab, that translates into huge sales volume and credibility.
4. Target ElectroFuse for endurance athletes – the largest growing segment of all sports (marathons, triathlons, muddy buddy’s, bike races, etc.). The ability to get electrolytes into an athlete’s system without potentially messing up their digestive tract is huge. Fuse bypasses the gastrointestinal tract and that’s key for someone getting ready to run for 3+ hours.
5. Keep prices at $3.99. Sales will more than double from the $7.99 price point.