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2017 Annual Report posted on OTC for MATCHAAH Holdings, Inc.
I agree. Any business must generate revenues and ultimately show profits in order to exist and be sustainable. MATCHAAH is a young company with plenty of hurdles ahead... but the company has an experienced CEO with a proven track record for turning infant companies into profitable success stories.
I am just pointing out the fact that, in addition to producing several seemingly impressive MATCHAAH products, getting those products selling online and on retail shelves, and setting up several new supply chains for additional retail distribution, Henson is also taking the EXPENSIVE and EXTRAORDINARY step of obtaining a PCAOB audit. One must ask WHY? Does Henson have plenty of extra money in his pockets to burn? Does he also enjoy root canals, colonoscopies, endoscopies, barium swallows, prostate exams, urinary catheters, etc? PCAOB audits are excruciatingly arduous and painful for a young company... not a fun exercise. No CEO would choose such punishment if there wasn't a big reason and prospects for a significant future reward.
Becoming an audited, fully reporting, SEC registered company trading on a credible exchange... even if just OTC QX or QB... not a stock quotation board like OTC Pink... should give the company a huge credibility boost with the market. I'm not asserting that up-listing guarantees the company's success, but audit transparency, regular detailed reporting requirements, and SEC approval of a registration statement are certain to enhance the company's credibility and give investors more comfort in trading the stock.
As a MCHA shareholder, this kind of news (frankly, almost any news) is encouraging after months of silence. Now we need to see evidence the company can sell products, make money, and give our stock value. That's the bottom line for me.
Good question. I had not checked the recent MATCHAAH inventory status at World Market. Perhaps Henson is exploring other retail outlets for his new MATCHAAH products via the recent wholesale supply chain agreements mentioned in the press release... no idea.
The PCAOB audit should be very revealing... once it is completed and published. A PCAOB audit costs a fortune... and a company can't BS its way through a PCAOB audit. There is NO REASON for MATCHAAH to take the extraordinary step of engaging a PCAOB auditing firm... paying the exorbitant costs... and completing such an intrusive, extensive, and detailed audit... if the company is not planning to become a fully reporting, higher tier exchange company in the near future.
Henson stated in one of the recent press releases that the company is planning to up-list to a higher tier exchange soon. Such an aggressive move to get MATCHAAH off the Pinks gets my attention. There must be a method behind his madness.
Hope Henson will come back and answer questions again soon.
I think the statement in this PR is misleading. MATCHAAH products are already on retail shelves all over the nation... like all the World Market locations nationwide... and others... especially in the upper midwest near the company's HQ in Minneapolis. The wholesale distributors mentioned in the press release sell directly to a large number of retail stores and chains either regionally, nationally, or globally... per Paul Henson's recent statements. See further down in the press release specific information on each of the wholesale companies Henson mentions.
The previous press release a few weeks back details some of the retail chains carrying MATCHAAH products. And a quick Google search for MATCHAAH will pull up a number of retailers selling MATCHAAH... some with photos of MATCHAAH products actually displayed on end caps in the stores. World Market has a really nice display published online with MATCHAAH products.
Waiting on Paul Henson to release more news... which he indicates will be coming soon. He posted last year that 2nd Quarter of 2018 would see national distribution of MATCHAAH products in retail chains and with online retailers. Looks like he was true to his word.
MCHA stock has hardly moved at all, but it appears there is hardly any of the Issued and Outstanding shares in the hands of the public. Henson and associates need to get some stock into the market, finish up the PCAOB audit the company has announced is underway, become a fully reporting company, and file a registration statement with the SEC to up-list to a higher tier exchange off the Pink in order to establish credibility and see REAL market growth. Sounds like they are moving that direction.
We'll see... but the recent news and public information available online does look encouraging.
PRESS RELEASE - NEWS ON MATCHAAH OUT TODAY.
UPDATE: Introducing SoMATCHAAH! First to Market Premium Matcha Tea Beverage for Non Tea DrinkersPress Release | 03/20/2018
MINNEAPOLIS, MN, March 20, 2018 (GLOBE NEWSWIRE) -- Matchaah Holdings, Inc. (OTC Ticker Symbol MCHA) this week unveils a first-to-market carbonated matcha tea beverage targeting non-tea drinkers and conventional retail channels. Differentiated by bold, all-natural fruit flavors together with carbonation, SoMATCHAAH!® is poised for runaway – and rapid – retail success across multiple retail channels.
SoMATCHAAH! arrives in time to take full advantage of the intersection of a number of juggernaut-like retail trends and a massive shift in consumer demand for natural and functional beverages (a $26 Billion industry in the United States) as well as other beverage categories growing at exponential rates including sparkling waters, ready to drink teas and antioxidant-rich beverages.
Industry analysts agree the beverage retail market is experiencing an evolutionary shift toward functional beverages that offer health benefits. Matcha tea, in particular, thanks to its chart topping delivery of antioxidants and a calm alertness, has been earmarked for high growth potential. In fact, Innova Market Insights, the world leader in food and beverage market intelligence, shows matcha tea on an unprecedented growth curve for the past five years, predicting this will continue over the next five. IRI, a world authority in big data and predictive analytics for the beverage industry, points to ready-to-drink teas as a product on a similarly exponential growth timeline to bottled waters, only with the added benefit of being a platform for popular and premium functional additions, such as matcha.
“It’s not hard to see the scale or pace of the opportunity,” says Paul Henson, chief executive officer, Matcha Holdings, Inc. “Just look at how beverage offerings have changed in convenience stores in the last two years. They’re selling $3.00 premium beverages that previously you’d only find in health food stores. Grocery stores are dedicating multiple floor and shelf space locations to flavored sparkling waters. Functional beverages, ‘new age’ beverages, ready to drink teas – all of these categories are exploding – and it’s being driven by consumers who are demanding natural drinks that taste great but which also deliver real health benefits.”
SoMATCHAAH! delivers on all of these trends for consumers and retailers. It is the first carbonated product of its kind to combine the chart-topping health benefits of premium Japanese matcha tea with bold, all-natural fruit flavors that consumers already love and seek out at retail. In addition to matcha tea, each can also contains a perfect balance of L-Theanine, nutrients and natural caffeine, offering consumers detoxifying properties, a calm alertness and a natural metabolism boost.
Driven by early demand from key account retail buyers, SoMATCHAAH! has already been selected and picked up by United Natural Foods (UNFI), one of the largest distributors of natural and healthy foods in the United States today. Similar distribution deals were also just finalized with DPI specialty foods and VMC, part of AGW, the country’s second largest co-op wholesale grocery distributor, which also selected MATCHAAH! shots. SoMATCHAAH! will be available for wholesale purchase through UNFI by end of March, 2018, through DPI in April and an announcement on timing with VMC is expected soon.
“SoMATCHAAH! couldn’t launch at a better time for retailers or their customers,” adds Henson. “Just look at what’s happening in the market. BAI was acquired for $1.6 Billion last year, major coffee store chains are promoting matcha products in their menu offerings and we just saw the first matcha latte dispensing machines installed for a limited time in Pilot Travel Center stores. There’s a seismic shift happening in beverage retail and the opportunity is wide open for category defining products like this that meet multiple consumer needs.”
SoMATCHAAH! is available in four exciting, fresh fruit flavors: Lime-Mint, Mango, Raspberry and Pineapple-Coconut. Packaged in sleek, grab and go 12oz cans with matte varnish and spot gloss to quickly spotlight consumer benefits at point of sale, SoMATCHAAH! contains no artificial flavors or preservatives, only natural flavors, uniquely carbonated water and a full serving of premium Japanese matcha tea. The result is an invigorating, effervescent thirst quencher with just the right amount of fruit flavor and all the health benefits of the ancient super food, matcha tea, recognized by experts to deliver an unrivaled calm-alertness.
The introduction of SoMATCHAAH! follows revenue growth for Matchaah Holdings, Inc. in the fourth quarter of 2017 associated with the early introduction of innovative flavored matcha product lines including shots and instant lattes. Its introduction broadens Matchaah’s product line offerings across convenience, drug, foodservice and other grab and go convenience channels including airports. In California, Matchaah is currently in discussion with United Natural Foods about placement of SoMATCHAAH! in multiple airports across the state.
For more information on MATCHAAH! brand products visit www.matchaah.com
About Matchaah Holdings, Inc. (www.matchaah.com)
Matchaah Holdings, Inc. (OTC Pink: MCHA) is a publicly traded holding company that owns and operates Matchaah, Inc., owner and distributor of MATCHAAH! branded products. Matchaah, Inc. produces great tasting ready-to-drink and ready-to-mix beverage products that are enhanced with matcha tea. The company has a mission to bring matcha to the masses by innovating in the beverage, snack and solubles categories and by creating convenient, matcha infused versions of beverages in both formats that consumers already love and a variety of exciting and bold new flavors.
About United Natural Foods (www.unfi.com)
For over 40 years, UNFI has delivered healthier food options to more people. The company carries and distributes more than 100,000 products to more than 43,000 customer locations throughout the United States and Canada. UNFI serves a wide variety of sales channels including conventional supermarket chains, natural product superstores, independent retailers, ecommerce and food service. For more information, visit the company’s website at www.unfi.com.
About VMC (Valu Merchandisers Company) www.awginc.com
Valu Merchandisers Company (VMC) is a subsidiary of Associated Wholesale Grocers, Inc. based in Kansas City, Kan. The company provides specialty food products to more than half the states in the country, with a growing international retail base including stores in the Caribbean, Central America and South America as well as the Middle East.
About DPI Specialty Foods (www.specialtyfood.com)
DPI Specialty Foods is a leader in the wholesale distribution of specialty goods from around the country and around the world. The company seeks out, sources and distributes the best food products for customers. DPI Specialty Foods distribution covers the U.S. market and offers local, national and international products to customers. Products include Gourmet, Specialty, Natural, Organic, Gluten Free, Local and Ethnic foods in all three temperature ranges.
Notes:
Safe Harbor Statement: Forward-Looking Statements are included within the meaning of the Private Securities Litigation Reform Act of 1996 All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise.
Steve Gill 612-839-9730
steve@ghost-pr.com
MATCHAAH Introduces NEW Carbonated Matcha Tea Product Line.
www.matchaah.com
MATCHAAH CEO Paul Henson At 2018 Super Bowl... Great photos taken with Andre Roberts
As a Minnesota-based business who is dedicated to providing beverages infused with the health benefits of Matcha tea, we're glad we could be a part of this All Sports United event during last week's Super Bowl happenings. Featured in these photos is our MATCHAAH Founder & CEO, Paul Henson, networking with some great athletes! We’re very happy to be a part of this initative to help athletes bring better things to their communities. Thank you, All Sports United!
MATCHAAH Products NOW SOLD at your local WORLD MARKET
Looking for a portable boost of fruit flavor infused with the power of matcha tea? Try the MATCHAAH Shot! Craving a decadent instant latte that naturally detoxifies, improves concentration and boosts metabolism? Try one of our three delicious Matchaah instant latte flavors. You'll find these benefits in all our Matchaah products, and you can find them in every Cost Plus World Market in the US. Try some today!
https://www.worldmarket.com/search.do?query=matchaah" rel="nofollow" target="_blank" >https://www.worldmarket.com/search.do?query=matchaah
MATCHAAH Home Page www.matchaah.com/
Ticker Symbol MCHA
Matchaah Holdings, Inc. (Symbol: MCHA) www.matchaah.com
MATCHAAH appears to be starting their big 2018 RETAIL LAUNCH.... as announced by CEO Paul Henson last year.
New Press Release out yesterday announcing a PCAOB audit underway and several big retail chain deals for Matchaah products. See OTC Markets... MCHA
NOBODY hires a PCAOB auditor if they are not planning to UP-LIST to a higher tier exchange. The cost of a PCAOB audit is exorbitant compared to a regular audit. This sure seems to indicate that Paul Henson is planning to take MCHA up to the BIG BOARDS... and off of Pink Sheets.
Good time to start watching MCHA again for news... Just saying.
Ticker Symbol: MCHA
Matchaah Holdings Appoints PCAOB Registered CPA Firm to Initiate Audit
Move Advances Reporting Practices for Heightened Transparency;
Follows Revenue and Distribution Growth of Key Products; Plans for Growth
MINNEAPOLIS, March 7, 2018 – Matchaah Holdings, Inc. (OTC Pink: MCHA) announced today
the engagement of a Public Company Accounting Oversight Board (PCAOB) independent
auditor as the company’s new certifying accountant. The audit will be conducted as part of a
process in which Matchaah Holdings, Inc. prepares for further growth and major product
introductions in 2018.
The company reached a decision to engage the selected PCAOB qualified auditor as part of its
commitment to provide investors and the public markets with increased transparency of
company operations as well as in order to prepare for “up-listing,” a process which requires
U.S. GAAP, PCAOB-audited financial statements as a primary requirement.
Matchaah Holdings, Inc. saw significant revenue growth in the fourth quarter of 2017, due in
part, to more retail testing of its first product and the launch of a new MATCHAAH®! brand
product into hundreds of stores throughout the country, including major retailers such as
WinCo Foods and Cost Plus World Market where both products were promoted on end caps
nationally. That growth and the newly implemented audit process is intended to prepare the
company for the launch of three highly anticipated new MATCHAAH! brand products this year.
“2017 was a busy year for Matchaah as the company refines its branding, price points,
promotions and product offerings for 2018 while solidifying distribution agreements to prepare
for a growing brand portfolio,” said Paul Henson, chief executive officer, Matchaah Holdings,
Inc.
“It’s just the beginning, however. We’re already signed with several major distribution
companies and are preparing for the introduction, in the second quarter of 2018, of what we
believe will be a category defining product.”
For more information on MATCHAAH! products visit www.matchaah.com
Matchaah Holdings Appoints PCAOB Registered CPA Firm to Initiate Audit
Press Release | 03/06/2018
Move Advances Reporting Practices for Heightened Transparency;
Follows Revenue and Distribution Growth of Key Products; Plans for Growth
Matchaah Holdings, Inc (Symbol: MCHA)
March 6, 2018
OTC Disclosure & News Service
MATCHAAH (Ticker Symbol: MCHA) Introduces NEW Match Tea Carbonated Soda Can Product Line.
MATCHAAH website: insert-text-here
PRESS RELEASE: https://www.prnewschannel.com/2018/03/06/matchaah-holdings-appoints-pcaob-registered-cpa-firm-to-initiate-audit/
https://investorshub.advfn.com/uimage/uploads/2017/7/24/ufaqfbottle.png
Ticker Symbol: MCHA - Formed in September, 2016 Matchaah, Inc. develops, markets, sells and distributes premium better-for-you matcha tea based products under its overarching brand MATCHAAH. As both a dynamic company and brand, Matchaah is led by an accomplished and visionary team of consumer goods experts ranging from retail category management, new brand development and launch, foodservice distribution and marketing to supply chain management and finance.
I just noticed Matchaah has new products released on its website. The website looks great.
Maybe the CEO, Paul Henson, was accurately projecting the company would do a big launch in 2nd quarter of 2018.
Worth watching.
Matchaah Holdings Appoints PCAOB Registered CPA Firm to Initiate Audit
Move Advances Reporting Practices for Heightened Transparency; Follows Revenue and Distribution Growth of Key Products; Plans for Growth
Matchaah Holdings, Inc. (OTC Pink: MCHA) announced today the appointment of an independent auditing firm – a Public Company Accounting Oversight Board (PCAOB) registered CPA firm – as the company’s new certifying accountant, effective immediately. The firm will audit value and assets as Matchaah Holdings, Inc. prepares for further growth and major product introductions in 2018.
The company reached a decision to engage the selected PCAOB qualified auditor as part of its commitment to provide investors and the public markets with increased transparency of company operations. Recent revenue growth fueled by new product introductions and demand for several highly-anticipated new MATCHAAH® products scheduled for release in 2018 are catalysts in the decision to deploy the considerable resources required to comply with audit protocols and filings.
Matchaah Holdings, Inc. saw significant growth in the fourth quarter of 2017, due in part, to more retail testing of its first product and the launch of a new MATCHAAH brand product into hundreds of stores throughout the country, including major retailers such as WinCo Foods and Cost Plus World Market where both products were promoted on end caps nationally.
“2017 was a busy year for Matchaah as the company refines its branding, price points, promotions and product offerings for 2018 while solidifying distribution agreements to prepare for a growing brand portfolio,” said Paul Henson, chief executive officer, Matchaah Holdings, Inc.
“It’s just the beginning, however. We’re already signed with several major distribution companies and are preparing for the launch, in the second quarter of 2018, of what we believe will be a category defining product.”
For more information on MATCHAAH! products visit www.matchaah.com.
About Matchaah Holdings, Inc.
Matchaah Holdings, Inc. (OTC Pink: MCHA) is a publicly traded holding company that owns and operates Matchaah, Inc., owner and distributor of MATCHAAHR® branded products. Matchaah, Inc. produces great tasting ready-to-drink and ready-to-mix beverage products for high growth categories that are infused with premium matcha tea. The company has a mission to bring matcha to the masses by innovating in the beverage and other high growth retail categories and creating convenient, matcha-enhanced versions of beverages and instant mixes that consumers already love and purchase every day, in a variety of exciting flavors that appeal to the masses.
Press Contact:
COMMUNICATIONS
Steve Gill,612 839 9730
steve@ghost-pr.com
Notes:
Safe Harbor Statement: Forward-Looking Statements are included within the meaning of the Private Securities Litigation Reform Act of 1996 All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, including words such as “anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,” “will,” and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise.
BUMMER! MCHA at $2.00 on Friday. WHAT HAPPENED HENSON?
I think we just have to be patient and wait for press releases and filings. Henson has been very successful over the past decade bringing other specialty beverage products to market and generating tens of $millions in retail sales through online merchants like Amazon, as well as all the major chain retailers and grocers such as Walmart, Target, CVS, Walgreen's, Kroger, Safeway, Toys-R-Us, etc.
Since the first Matchaah Shots products were sold in late May or early June, it makes sense that Amazon would be the logical online retailer for the initial launch. It only takes a matter of days to launch a new product on Amazon. It is much different getting a new product into the pipeline and onto the shelves with the major retail chains... even if Henson has already made deals with them... which we do not know at this point.
It takes months for the large retail chains to factor a new product into their plans and find shelf space for that product. Usually it means the new product bumps an older product off the shelves, since the shelves are already full. It seems logical that this lengthy pipeline process may may delay Matchaah products from appearing in the major chains until fall or winter of 2017... assuming Henson has such deals inked already.
The 06/30 filings showed Henson had over $400,000 in product manufactured and on hand... along with over $100,000 in cash. Not bad for the second month of a fledgling new company. I have no idea how he is planning to fund the growth of Matchaah, but this is not his first rodeo with specialty niche beverage products, so I am somewhat confident that he likely has a plan in place to adequately grow the Matchaah brand, fund the manufacture of the Matchaah product line, and utilize his extensive experience and contacts in this market to bring these products to market through all the big boys... like Walmart, Target, etc.
The Matchaah website indicates five new Matchaah products will be introduced in 2017. I am intrigued by what I see thus far, and am more than cautiously optimistic that Henson has a plan in place to make this company successful. Only time will tell. For now... PATIENCE.
So... Who is Paul Henson, CEO of Matchaah Holdings Inc?? (MCHA)
... and why am I so BULLISH on Henson making a successful company of MATCHAAH?
Let's find out. I ran a few quick Google and BING searches on Paul Henson. Here's what I found... no hype... just published information.
Henson has over 2 decades of executive level experience in international marketing and distribution of consumer products and beverage products. Henson has generated tens of $millions in retail sales through international online retailers such as Amazon and eBay, as well as through major retail and grocery chains such as Walmart, Target, Toys R Us, Walgreens, CVS, Safeway, Kroger, and thousands of other grocery and retail stores across the United States, Canada, and abroad.
LinkedIn Profile: https://www.linkedin.com/in/paul-henson-28054138/
Paul Henson
Dynamic and Visionary Consumer Products Business Innovator, Builder, and Leader
Matchaah, Inc. Greater Minneapolis-St. Paul Area
Position: Vice President of Marketing - Magic Straws
Company Name: Milk Magic - Magic Straws - Milk Flavoring Straws
Dates Employed: Dec 2008 – 2017
Location: World Wide
"(I) Successfully developed a milk flavoring straw business that made milk flavoring straws a household product, primarily for families with children ages 3 to 9, selling tens of millions of milk straws annually in retailers such as Walmart, Target and major grocery and specialty chains throughout the United States, Canada and abroad, in which in I remain a stakeholder in the company that supplies them."
Milk Magic Magic Straws website: http://milkmagic.magicstraws.com/
As a Principal Owner and Vice President of Marketing, Henson developed and launched Magic Straws.
Magic Milk Straws Brings the Got Milk? ® Campaign to Life as a Brand
MINNEAPOLIS, MN (VOCUS) SEPTEMBER 29, 2010
Since launching earlier this year, Got Milk? ® Magic Milk Straws have become a vital solution for moms all over the U.S. who are seeking a flavorful and healthy way for their children to get the essential nutrients they need from milk. The popularity of the official Got Milk? ® product has aided in transforming the iconic ad campaign into a full-fledged brand.
Selling out in Target, Walgreens and CVS stores all over the U.S., Magic Milk Straws have filled the void between flavor and nutrition for kids who need the benefits of milk without the gluten, sugar, additives and fat of other milk flavoring products on the market.
“The marriage of Magic Milk Straws and the Got Milk? ® campaign further supports the fact that Got Milk? ® is a powerful brand, not just a campaign,” says Paul Henson, FMMI’s vice president of marketing. “We're so happy to provide the nutritional answer moms have been looking for alongside the brand.”
Parents, dietitians and physicians nationwide have contacted FMMI, the straws’ Minneapolis-based licensee and distributor, with testimonials and praise for helping change the way their children view -- and taste -- nutrition.
Ironically, Got Milk? ® Magic Milk Straws, which are lactose free, have also found a market among children with milk allergies. The straws can be used to flavor any nutritious milk beverage, including soy and almond milk. Together with Got Milk? ®, FMMI has helped extend the brand into broader markets.
In response to the product’s popularity, FMMI recently announced Magic Milk Straws will expand into thousands more retailers early next year, and will add new flavors, promotions and package sizes to its lineup of products.
About Got Milk? ® Magic Milk Straws
Magic Milk Straws transform plain milk into a healthy and delicious treat that helps kids get the essential nutrients they need every day. Current Magic Milk Straws flavors include Cocoa, Strawberry, Vanilla and Cookies & Cream. The flavored milk straws are all-natural, low in sugar, and are lactose and gluten free.
A brand new website for Got Milk? ® Magic Milk Straws was designed, built and launched by Internet Exposure, a Minneapolis web development agency. Magic Milk Straws is currently running a “Name The Cow” contest on its website. The lucky winner will receive a year’s supply of the product.
About FMMI
FMMI is a Minneapolis-based marketing and distribution company that has been a credible pipeline to the retail trade for big brand licensees and licensors for nearly 15 years. FMMI’s expertise in brand management, marketing and distribution of youth brands, such as Disney, Marvel and Nickelodeon, has made it a leader in trend merchandise.
LINK: http://www.prweb.com/releases/brand-license-minneapolis/got-milk-brand/prweb4583124.htm
Magic Straws slurp up growth, adds new Dippin' Dot products
Jun 21, 2013, 1:54pm CDT
Magic Straws, a three-year-old Bloomington-based maker of drinking straws that flavor milk, has launched two new products in conjunction with the Dippin' Dots brand, expanding on its wildly successful initial products.
Last year the company did more than $20 million in sales, twice its volume in 2011, according to Paul Hensen, one of the three principals at the company.
The company's first roll out, which started in 2010, was marketed under the brand "Got Milk?" Those straws come in 11 flavors, including Banana Cream, Chocolate, Vanilla Milkshake, Chocolate Candy Cane, Cinnamon Roll, and Strawberry.
Now Magic Straws has launched s'mores and birthday cake flavors under the Dippin' Dots brand.
They don't contain high fructose corn syrup, lactose, fat, cholesterol, preservatives, gluten or other allergens and have only 17 calories, 0 grams of fat and 4 grams of sugar per serving
The straws are sold at Walmart, Target, Safeway and Kroger grocery stores nationwide. They're also available in convenience stores such as Holiday in the Twin Cities.
Hensen said the company has not had any outside investors so far, but that might change soon in order to help launch some other products. The company outsources manufacturing to a company in Europe, but it's making plans to move at least some of its manufacturing to the U.S.
"We've got some new technology, and once that's done we'll be looking at potentially partnering up with a financial company to do some larger marketing and larger expansion of programs," Hensen said.
Hensen said he got the idea for magic straws in about 2004 when he saw the technology demonstrated at a trade show overseas. He and his partners, Chief Financial Officer Jon Tollefson and Vice President of Sales Jeff Willox acquired the intellectual property and decided to bring the products to market.
The trio have been distributors of other company's products before, with an emphasis on products for kids. They're also working on a line of new natural lip balms called Affordable Naturals that sold out of a test run in about 6,000 Walgreen's stores last year.
For now the company's focus is to build the Magic Straw's business. Hensen was in Las Vegas this week at an international product licensing convention, drumming up future partnerships.
"We've got a five year plan for Magic Straws, and we've got a big plan for next year. I'm out here putting some of those deals together now," Hensen said.
LINK: https://www.bizjournals.com/twincities/news/2013/06/21/magic-straws-slurping-up-growth.html
There a dozens of additional articles online related to Paul Henson and his various successful marketing and distribution ventures. One must only take a few minutes to find and read them.
Maybe a little. Excited to see my pitiful amount of remaining GEAR / MCHA stock (JUST MAYBE) finally have long term value. Price dropped back to $3.25, so I'll take a deep breath and keep an eye on it.
I'm pretty convinced Matchaah has every opportunity to be successful. I researched Paul Henson, the company's CEO. Henson has decades of national Executive / Marketing experience and documented success in the beverage industry... products sold via Walmart, Target, CVS, Walgreens, etc. Henson is almost certain to have high level contacts with major national retail buyers.
The recently posted 6/30 Financials show the company had over $400,000 in wholesale inventory on hand and over $100,000 in cash a/o 06/30. That's pretty impressive for a startup company that sold its first product only one month earlier in May. I'm thinking Henson has researched the specialty matcha tea market and is convinced that he can build a successful brand under Matchaah. Only time will tell, but all the product packaging and marketing I've seen thus far appears to have been professionally strategized, designed, and implemented.
I have no crystal ball. But Matchaah just 'smells like' it is going to be successful. Matcha tea products may prove to be just another Yuppy fad in the long run, but this 'window' could be a huge opportunity to profit from the stock while it rides the super-hot matcha tea wave. We'll see.
MCHA Stock Price Increases 200% Last Week - Still Moving Up
Matchaah Holdings, Inc. www.matchaah.com
OTC Markets: https://www.otcmarkets.com/stock/MCHA/quote
Investments in the Matcha Tea Market Rises as its Popularity Grows
It is no longer coffee or tea to get refreshment from exhausting work, or drinking green tea for sake of weight loss. There is a beverage originated in Japan that has been preferred and been replaced for aforementioned purposes. Matcha tea is making its way as a healthy and refreshing beverage. A cup of matcha, a ceremonial Japanese tea is believed to be equivalent to 10 cups of brewed green tea. Though it takes some time to get used to its taste, it has a growing fan base across the world. Sunita Roy Chowdhary, chief dietitian, BLK Super Speciality Hospital, Delhi, said, “Matcha tea is considered better than green tea in all respects because of its higher antioxidant levels, chlorophyll and other amino acids.”
The market for matcha tea in the U.S. has experienced an upsurge from past three years and there are no signs of slowing down. People across the country are getting attracted toward this beverage such that the rapper Drake has invested in this industry. He has invested in Matcha Bar eying the opportunities for growth owing to rise in consumer demand. Matcha lattes are sold at cafes of MatchaBar across Los Angeles and New York. Moreover, it also sells other drinks through retailers such as Whole Foods. “Max and I are thrilled around Drake’s involvement,” said one of the founders. “Inspired by his hustle, MatchaBar is innovating the energy space, pushing the energy category forward with a product that suits the needs of the millennial consumer.”
According to Food Navigator, sales of matcha tea have marked a resounding uptick over expectations through the growth at a double digit rate over past few years. Furthermore, it has sold majorly in bottles as a ready-to-drink product. Along with its usefulness in diabetics and improving memory & mood, its applications are beyond a beverage for humans. According to some of the reports, its use is not limited to just as a human food. It has been used as dog chow too.
Leading companies in the matcha tea market are exploring potential markets and going public owing to growing popularity among masses as a functional and nutritional beverage. Matchaah, Inc., an entirely owned subsidiary of Matchaah Holdings has announced that it has gone public. Matchaah has become a publicly traded company, trading on the OTC market under the ticker symbol “MCHA”. Moreover, the company is launching its second product in August 2017, named an Instant Latte. The company is endeavoring to reinvent the experience through introduction of multiple flavors and convenient formats that do not involve traditional preparation or whisking. Moreover, it plans to launch more ready-to-mix and ready-to-drink matcha beverages at retailers, restaurants, and coffee shops across the nation in 2017 and 2018.
In its recent report on the global matcha tea market, Big Market Research highlights market scenario in various countries across the world and explores leading market players. Key segments are analyzed for the historic period, 2012–2017 and the forecast period, 2017–2022 to help market players determine dominating segments and opportunities for growth.
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