Just a reminder of all the great PR sent out over the weekend.
February 21, 2011For those who asked, here is the direct link to over a thousand of our apps on iTunes, which are live and currently on sale:
http://ax.search.itunes.apple.com/WebObjects/MZSearch.woa/wa/search?entity=software&media=all&page=1&restrict=true&startIndex=0&term=i-mobilize
or try this one:
http://itunes.apple.com/us/artist/i-mobilize-inc/id325075390
You must have iTunes installed on your computer to view the apps with this link.
You can also search “i-mobilize” in the iTunes store and also find 1000+ apps we own.
Please tell your friends and family to try our apps, we have a number of free ones now.
Coming soon is our multi-platform content store…stay tuned.
February 21, 2011Sunday the 2Oth was a record revenue day for February, $2000+, and we believe this has to do with all the new Verizon iPhones hitting the marketplace. Not all developers have seen this type of increase, and overall we think Verizon user revenue will be gradual, but its a good sign. Analysts on Wall Street said they expected sales of the new Verizon iPhone to sell about a million in the first week alone.
Some shareholders have asked if any apps have been taken down, and we did take down several to update features on iTunes and test various technologies on other platforms, the vast majority of apps are unaffected, and all those taken down will be back up shortly. Approvals are still slow, but they will most likely return to normal soon. Some of our older apps are staring to sell better, a good indication our catalog of titles has “legs” and get a boost from the halo effect of newer ones.
When our new subscription based apps hit the market soon, we expect to be generating significantly more sales per app, so any slowdown in approvals will become less important to grow revenue, plus the fact all our apps are being ported as we speak to every major and minor platform, mobile and desktop.
Most of our content partners are very excited about App subscriptions and will be providing new content on a regular basis for the sub Apps. Other than the major newspapers and magazines, we expect to be among the first developers to have a significant number of subscription apps.
Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement.
February 20, 2011This fantastic article from TechCrunch (one of our favorite news sources) confirms what we have been saying for the last year and half…the mobile app industry is becoming something bigger than the even the Internet boom, and we are one of the only public App companies with significant revenue and products-Metatron is the only real App game in town…welcome to The Perfect Storm!
Management knows because they were participants in the internet boom and active in the development of many Internet companies, including MP3.com, which if you didn’t know, raised over 300M in its 1999 IPO. It was just a little ahead of its time, an early iTunes basically. Our CEO went to UCSD with MP3's CEO and was a founding shareholder, worked with MP3.com, and believes Metatron has even greater potential than MP3 did, the timing couldn’t be better.
Here is the article by Ben Keighran of Techcrunch, a must read:
http://techcrunch.com/2011/02/19/mobile-apps-1996-all-over-again/
Check out this chart…amazing:
Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement
Permalink Apple’s rivals battle for iOS scraps as app market sales grow to $2.2 billion
Filed under: Performance by Public Relations — Comments Off February 20, 2011While the mobile handset race is now being frequently described as a two horse race between Apple’s iOS and Google’s Android licensees, the mobile software world has four major contenders, with RIM’s BlackBerry App World and Nokia’s Ovi Store maintaining their lead over Google’s Android Market.-AppleInsider
On the heels of acquiring iSuppli, market research firm IHS has released an interesting look at the current and future markets for mobile software.
At the top of the charts is Apple’s App Store, with a 82.7 percent share of the market on revenues of $1.78 billion, aided in part by sales of new iPad apps. The App Store has grown by 132 percent over the last year, but its share has slipped from last year’s 92.8 percent as other vendors have worked hard to put in a showing.
In second place is RIM’s BlackBerry App World with 7.7 percent share and revenues of $165 million. While offering a smaller catalog of titles, RIM’s software is priced higher and aimed at an audience of business users. The market’s software sales have grown by 360 percent in the last year. BlackBerry plans to release a PlayBook tablet it hopes will sustain this growth.
In third place is Nokia’s Ovi Store, driven mainly through sales of Symbian software. IHS assigned Nokia a 4.9 percent share of the app market on software sales of $105 million, and said the company’s mobile market has grown by 719.4 percent. Nokia just announced plans to transition its higher end smartphones to use Microsoft’s Windows Phone 7, a platform that does not even appear in IHS’ rankings.
Google’s Android Market took fourth place, registering a 4.7 percent share on revenues of $102 million, representing growth of 861.5 percent compared to 2009. The discrepancy between Google’s strong showing in handset sales and minority position in software sales was alluded to by Google itself, which has said it is “not happy” with the number of apps Android users are buying.
The report said mobile apps are likely to grow to a $3.9 billion business this year, with Apple expected to maintain more than half of all sales through 2014. IHS also figures that Apple’s iPad, which currently makes up about 20 percent of App Store revenues, will increase to 50 percent of Apple’s business by 2014.
Why is Apple ahead?
According to a report by Barrons blogger Tiernan Ray, analyst Toni Sacconaghi of Sanford Bernstein surveyed leading app developers to determine why Apple’s iPhone remains for far ahead of Android, despite reports indicating that Android licensees represent a larger group.
Apple’s App Store library now stands at 350,000 apps, compared to Android Market’s 130,000 titles and far smaller catalogs for other platforms, including RIM’s BlackBerry OS, Microsoft’s Windows Phone 7, and HP’s webOS.
One factor cited was the “45 percent incremental effort” required to port an app from one platform to another, which Sacconaghi interpreted to mean that “platforms beyond iOS and Android will continue to be challenged to develop meaningful developer support.”
Interestingly, developers in the survey responded that Android was the easiest platform to write for, followed by iOS. It wasn’t clear if this result only referred to matters related to development tools, or also included Apple’s app approval process, a factor that many developers have described as frustrating to deal with in getting their apps listed within iTunes.
On the other end of the spectrum, “BlackBerry OS and Symbian were cited as especially difficult to develop on,” Sacconaghi said. “We picked up some developer enthusiasm around RIM’s QNX (used in the forthcoming Playbook), while developers talked about a wait-and-watch policy on Windows Phone 7.”
HP’s webOS, which it recently demonstrated as powering both new smartphones and a new tablet product, was also said to be easy to be “easy to develop on.” The webOS, initially created by Palm, is based on web standards.
Market fragmentation
Ease of code development is not the only factor that impacts developers. While descried as easy to code for, Android was also noted by developers in the survey to have issues related to “fragmentation of both the software and the hardware profile.”
The report added, “that’s not going to change anytime soon, given the various competing interests in the Android market that keep parties from getting on the same page,” noting that there are 15 different combinations of screen size and resolutions on Android devices that developers must account for, and “five different combinations for memory specification.”
At the same time, Android’s hardware fragmentation was described by the developer of Angry Birds as “not the issue, rather the fragmentation of the ecosystem,” describing Android as becoming chaotic and “open, but not really open, a very Google-centric ecosystem.”
Sacconaghi concluded that the survey results indicate “continued dominance by the iOS and Android ecosystems,” while holding out that “the most significant wildcard to this thesis is the potential emergence of code-conversion (common-runtime) tools that could deliver new apps to all major platforms at very little incremental cost to developers.”
Despite the potential for common runtime tools (such as Adobe AIR) to help facilitate the development of cross platform mobile apps, “only one of the dozen developers surveyed is using such tools currently,” the report stated.
February 18, 2011Apple on Wednesday launched a new in-app subscription service on its App Store for the iPhone and iPad. This is great news for Metatron/i-Mobilize since we have a lot of popular content that lends itself well to the subscription based model and we expect our first subscription based apps to be released next month. Management has had a lot of expereince with the recurring biling model and is confident this new type of app will add a significant and sustainable revenue stream that will build rapidly over time.
The Company believes eventually this new revenue channel will surpass our conventional paid app sales and even advertising within free apps. There is nothing better than recurring auto-billing income, you only have to make the sale once and internal testing found the average drop off rate is only 10% and average amount length of subscription is six months. We believe some of our high profile clients will generate even better recurring revenue statistics.
I-mobilize is in the final stages of testing its new in-house multi-platform app store, we expect to begin taking sales next month and will announce when it goes live.
Although we expected to release another PR about our new distribution partner by today, it has been delayed for various reasons. The Company wants to emphasize that the deal is finalized, contracts are signed, and work has already begun transcoding our content for the new channels. We will update everyone as soon as possible. All material information has been released in previous PR, and there are good reasons for the delay that are in the best interest of shareholders long-term. Please be patient and focus on all the other great things happening with Metatron, its only one finished deal of many in negotiation.
We are still working on the latest quarterly report and preliminary app sale numbers indicate significant growth in revenue from previous quarter. The Company expects this overall trend to continue, barring any unforseen problems.
The company news blog has had a record number of views today:
Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement
February 17, 2011Warner Bros. on Wednesday announced the launch of “App Editions” for popular movies “Inception” and “The Dark Knight,” both helmed by director Christopher Nolan. The movies are available on the App Store for the iPhone, iPod touch and iPad, and provide “a fully-loaded, connected viewing experience.”
Downloading a free “App Edition” of the movie gives users the first five minutes of the feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. Customers can unlock the movie via an in-app purchase, which enables both downloading and unlimited streaming of the film and its bonus content.
The move allows Warner Bros. to sell “Inception” and “The Dark Knight” in over 30 territories, including some which did not have access to films through iTunes. Those countries include China, Brazil and the Netherlands.
“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale.
“They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”-AppleInsider
It looks like finally someone, other than us, realized movies wrapped in apps are a viable format. This is fantastic news for the Company and will make it easier for us to close the major content deals we are currently working on. By Warner Bros releasing Movie apps we no longer have to explain “Why would anyone buy a Movie App?”. Apparently a major movie studio realizes this is the wave of the future and by creating their own completely validates our business model.
Already we are being contacted by content owners who want their own movie apps, and as you know we have hundreds already, and this is a format we know well. Not to mention with our own in-house app multi-platform store under development and new multi-platform distribution agreement we will have a lot to offer content owners who want to pursue this model. Many content owners do not have the know-how, resources, or desire of Warner Bros. to do their own apps, providing a lot of new business for the Company. This is new territory in the World of Apps and we are proud to have forged the way over a year ago.
February 16, 2011We have confirmed with other developers that apps this month are taking longer to approve.
The Company believes this is temporary and will get back to normal soon.
Three apps were approved for sale today, dozens are still in que:
Sydney Australia – A Travel App
Panorama Australia Vol 2 Travel App
The Magic Castle 2- Childrens Meditation App
Barring any unforseen problems, we expect to send out the next press release no later than Friday of this week. The new deal is closed, contracts are signed, but we are still getting final PR approval from other company. One good thing about our new deal is that we will have many more apps released each month, despite any temporary slow down with iTunes, making it easier to reach our production goals.
The Company understands the concern of some shareholders about the wait for the next PR, just know we are dedicated to transparency and open communications with all of our valued shareholders and we will release it as soon as possible.
Metatron management has a strong vision and detailed plan for the future, great products with growing revenues, and we are right in the middle of one of the hottest markets in history. Our progress is proof we are deeply committed to increasing shareholder value and customer satisfaction. This is not a project or job for us, this is our passion, and we never forget its our shareholders and customers that make this possible. We take our responsibility very seriously and do all we can to constantly improve the Company and its products.
Thanks for your support and for the opportunity to work for and with you.
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