NEWS!!!
NEW YORK, June 23, 2011 – Greene Concepts, Inc. (OTC: LKEN) - Marketing Specialist and President of
INKWAY USA, Duane Noble, announces the completion of a Market Study and Key Marketing Statistics.
Duane Noble states, “Our study has given us a comprehensive understanding on the effectiveness our
strategy will have. Our aggressive strategies will enable us to obtain a portion of the more than thirty
billion dollars spent on ink jet cartridges per year.” The INKWAY USA distributors will have the
opportunity to earn additional income by sharing the INKWAY product with others. In addition, since
INKWAY USA is designed with a tremendous profit sharing pool, the distributors will have the
opportunity to participate in this and earn shares in the profit sharing pool. “In fact, at least 25% of
every commissionable dollar is paid into the Elite Profit Sharing Pool,” states Noble.
Today’s strong emphasis in the Green sector has not only led to an effect on the sustainability and
environmental friendliness of a product but, now directly translates into the marketability of the
products. The end consumer is becoming more educated and conscientious of the effects the products
they purchase have on the environment. In the last year, 2 cartridges where sold for every man,
woman, and child in North America. This amounts to six hundred million cartridges sold in North
America. “And these statistics are not even including consumption by businesses!” adds Noble.
According to Lyra Research, nearly 70% of all cartridges are thrown away when empty, which adds up to
over 350 million cartridges sent to landfills every year in the USA alone. Recycling or refilling of
cartridges can significantly reduce landfill waste originating from cartridges and their components, such
as steel, aluminum, plastic and oil. About a gallon of oil is consumed for every cartridge made by OEM’s.
This is a major cause of environmental concern. Moreover, the refilling of a cartridge leads to significant
cost savings for the printer user, undoubtedly a growing concern for all consumers in this trying
economic time. Greene Concepts’ CEO, Lenny Greene states, “Oil consumption can be significantly
reduced if consumers learn to refill their cartridges using our product. We help people reduce their
carbon footprint by showing them how to go green by refilling, reusing and recycling their inkjet and
toner cartridges. This is what we at Greene Concepts are all about. We want to help people save money
while saving the earth at the same time.”
INKWAY USA is proving to be unmatchable as the only program of its kind. “We are offering our
distributors the competitive edge in the Green revolution. We are giving them an opportunity to
generate extra income and get an unbeatable cost savings. Our marketing plan has explosive potential
and the simplicity of built in marketability, which will bring significant rewards to the distributors who
join the upcoming launch of INKWAY USA,” adds Greene.
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