Caradoc...
IMO there's a large, basically untapped demographic that hasn't been extensively marketed yet. That's people like me. Technically, we're boomers too, but our only recollections of the 60s are riding bikes, playing baseball at the "pit", going to camp, and foraging through the woods to find materials to make bows and arrows. We were born around the beginning of the decade, and though we may enjoy some of the 60s music, our emotional attachments to the culture probably didn't start until the mid-70s. We have nothing beyond dim memories of Vietnam, Kent State, and Kennedy's assassination. Our first huge, news event may very well be Watergate.
There has been some attempt to develop media that appeals to us re: That 70s Show, et al. But overall, I think it has been weak.
Tap into this market, and you'll tap into professionals, family people who own their homes, a couple vehicles (one most likely a minivan), and people who witnessed and most likely were the initially least resistant group to the home computer.